Comments on: The Fundraising Payback of Social Media http://www.socialvelocity.net/2009/02/the-fundraising-payback-of-social-media/ Accelerating Social Innovation Thu, 15 Jul 2010 21:40:06 +0000 hourly 1 http://wordpress.org/?v=abc By: Nonprofit Bridge » Blog Archive » Staying Positive Despite Bad News All Around Us http://www.socialvelocity.net/2009/02/the-fundraising-payback-of-social-media/comment-page-1/#comment-228 Nonprofit Bridge » Blog Archive » Staying Positive Despite Bad News All Around Us Mon, 16 Feb 2009 15:39:36 +0000 http://www.socialvelocity.net/?p=487#comment-228 [...] our resources so constrained, is social media still worth the investment?  Social Velocity thinks so but this Non-Profit Tech Blog post seems to indicate that other priorities must come [...] [...] our resources so constrained, is social media still worth the investment?  Social Velocity thinks so but this Non-Profit Tech Blog post seems to indicate that other priorities must come [...]

]]> By: Nell Edgington http://www.socialvelocity.net/2009/02/the-fundraising-payback-of-social-media/comment-page-1/#comment-215 Nell Edgington Mon, 09 Feb 2009 16:12:35 +0000 http://www.socialvelocity.net/?p=487#comment-215 I agree. Thanks for these great examples, Beth! I agree. Thanks for these great examples, Beth!

]]> By: Beth Kanter http://www.socialvelocity.net/2009/02/the-fundraising-payback-of-social-media/comment-page-1/#comment-213 Beth Kanter Fri, 06 Feb 2009 23:51:25 +0000 http://www.socialvelocity.net/?p=487#comment-213 I think the best approach is to start with small, well-defined, low risk experiments that you can track and mine for insights. I've been using social media to do fundraising for a couple of years now - raising over $200K and that's the way I've done it. Here's a post explaining it in more detail and for reference to fundraising - check out what the Humane Society is doing http://beth.typepad.com/beths_blog/2009/02/riffing-on-listen-learn-and-adapt-need-your-organizations-adaption-stories.html More on fundraising here http://gsp4good.wikispaces.com I think the best approach is to start with small, well-defined, low risk experiments that you can track and mine for insights. I’ve been using social media to do fundraising for a couple of years now – raising over $200K and that’s the way I’ve done it.

Here’s a post explaining it in more detail and for reference to fundraising – check out what the Humane Society is doing
http://beth.typepad.com/beths_blog/2009/02/riffing-on-listen-learn-and-adapt-need-your-organizations-adaption-stories.html

More on fundraising here
http://gsp4good.wikispaces.com

]]> By: Nell Edgington http://www.socialvelocity.net/2009/02/the-fundraising-payback-of-social-media/comment-page-1/#comment-190 Nell Edgington Tue, 03 Feb 2009 23:03:34 +0000 http://www.socialvelocity.net/?p=487#comment-190 I agree. Micro-fundraising is very exciting. So far I haven't seen huge dollars raised, but I think that is only a function of the small number of organizations actually trying it. There's tremendous potential in social media, much of it still to be figured out. I agree. Micro-fundraising is very exciting. So far I haven’t seen huge dollars raised, but I think that is only a function of the small number of organizations actually trying it. There’s tremendous potential in social media, much of it still to be figured out.

]]> By: Amy Southerland (@wordjockey) http://www.socialvelocity.net/2009/02/the-fundraising-payback-of-social-media/comment-page-1/#comment-189 Amy Southerland (@wordjockey) Tue, 03 Feb 2009 22:29:15 +0000 http://www.socialvelocity.net/?p=487#comment-189 I like the reminder at the end that this is a new space, ripe for experimentation. I think nonprofits would be wise to find someone with some experience with SM tools to get them up and running (if they don't have that expertise/interest in-house), but I also think all the SM buzz can be daunting and make people think they don't know enough to enter the SM space -- when, of course, it's super easy to get started (anyone can Tweet!). I also am really interested in watching what happens with "micro-fundraising" tools that tap into the ability to leverage large networks to give small amounts, which -- as with all fundraising -- also gets people to be invested in your mission/success, so you get more than just money in the process. I like the reminder at the end that this is a new space, ripe for experimentation. I think nonprofits would be wise to find someone with some experience with SM tools to get them up and running (if they don’t have that expertise/interest in-house), but I also think all the SM buzz can be daunting and make people think they don’t know enough to enter the SM space — when, of course, it’s super easy to get started (anyone can Tweet!). I also am really interested in watching what happens with “micro-fundraising” tools that tap into the ability to leverage large networks to give small amounts, which — as with all fundraising — also gets people to be invested in your mission/success, so you get more than just money in the process.

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