A Call for Mission Related Investing
By Nell EdgingtonIn order to maintain their legal status, foundations are required to distribute 5% of their earnings each year to nonprofit organizations. This 5% is determined by a 2-5 year rolling average of earnings. In years like these when earnings are very low foundations have less to distribute, which makes ideas like mission-related investing more appealing. Mission-related investing is when a foundation uses part of it’s corpus (the 95%) to invest in social enterprises that are related to the foundation’s mission. For example, a foundation interested in the environment could invest part of their 95% in wind farms, thereby receiving a social return in addition to a financial return and extending the reach of their mission despite an economic downturn.
Scott Collier, Managing Director of Triton Ventures, has thought a lot about mission-related investing, and I’ve asked him to do a guest blog on the topic. Scott has been a venture capital investor since 1991. He has experience in all aspects of venture capital fund formation and management and the associated growth, financing and exit strategies for a diverse range of companies. Scott serves on the board of the Entrepreneurs Foundation of Central Texas and is an active participant in microfinance and social enterprise initiatives, primarily focused on financing for social business. Here is his post:
From the largest foundation to the smallest donor-advised fund, the philanthropic world tends to manage assets in a way designed to preserve fund corpus while generating enough growth and/or income to achieve the 5% grant level necessary to maintain tax-free status. However, what has evolved from this mindset is a bifurcated structure where grant programs are expected to be the sole means of performing the mission while the asset management function focuses on optimizing returns. In fact, people speak of a firewall between these two activities. Unfortunately, this leaves much of the talent (and operating expense) dedicated to investment work that does nothing to further the organization’s mission.
More problematic, asset managers can and do end up making investments that generate a good rate of return but support companies that happen to work at cross purposes to the mission. This sort of problem was brought to light a couple of years ago when the LA Times questioned why the Gates Foundation would invest hundreds of millions of dollars in companies generating toxic pollution blamed for sickening people living in communities receiving tens of millions in Gates-funded medical aid. Setting aside the moral implications of this situation, it’s irrational to allow the two parts of any organization to work at such obvious cross purposes.
What seems to make sense is a holistic view of foundation management that considers all investing to be mission related investing with the result that all cash outflows balance risk, return and mission impact. This approach implies five categories of investment along the continuum of philanthropy:
- Program Grants: Currently maintained at a nominal 5% of total assets, these investments are absolutely certain to produce a negative 100% financial return. So perhaps it would make sense to take this allocation to a lower percentage to make room for other investments that carry better returns (you can’t do any worse after all) and a different type of impact. Perhaps even a more lasting and healthy impact.
- Program Related Investments: Nell had an excellent post on this topic. Deployed as loans at below-market yields, the risk-adjusted returns over time might be zero or negative but still better than the negative 100% generated by Program Grants. Structured correctly, a PRI is counted by the IRS in the required 5% and if it were taken to a level of just 10 or 20 percent of the Program Grant spend it could transform the relationship that foundations have with their investees. After all, in the right situation, a loan to support a move to self-sufficiency can be healthier for the recipient than a handout that creates a cycle of dependency.
- Mission Related Investments: This category comprises mission-directed investments that fall outside the limits of what can be considered part of a foundation’s 5% qualifying distributions. In aggregate these MRIs would target, on a risk-adjusted basis, just a return of capital or perhaps a small return beyond that, but still a below market return in exchange for driving a substantial mission impact. Investments in this category could provide a tremendous boost to the nascent social business space.
- Mission Aligned Investments: After evaluating for ROI potential, investments would get priority in this segment given the degree to which they enhance the mission. A good corporate citizen in a country where the foundation does work might be enough to tip the balance in favor of investment. Over time this could become a significant percentage of the income-producing portfolio and given the magnitude of dollars involved it could encourage corporate behavior to move in positive directions.
- Mission Neutral Investments: The lowest social standard of the five, investments in this category would be held after ensuring that a reasonably sound “doing no harm” standard is upheld. Verification of the standard would of course be subjective and based on limited insight into the business, but perhaps even such a sniff test is better than no test at all.
So consider a typical foundation that during the course of a year has 95% of its assets spread among the usual allocation of bonds, equities, and a smattering of alternative assets, leaving 5% to be distributed as grants. If this allocation produced a 9% blended return on the investment portfolio, then net of Program Grants the overall annual rate of return would be 3.55%.
Now consider what happens if this foundation makes 2 small changes:
- Program Grants are reduced to 4% with 1% going to PRIs that generate a negative 10% annual rate of return, and
- 2% of the 95% portfolio goes into MRIs that only return capital. The remaining 93% remains allocated in the same proportions as the 95% was before with the same 9% rate of return. These changes produce a 4.27% rate of return: an overall improvement of about 70 basis points.
Starting with a $10 million foundation and compounding this difference over 10 years, this new allocation would mean the foundation would end up about $1 million larger than if it had stuck with the traditional 95/5 split. More importantly, such a foundation would have been deploying 7% of its assets in mission-focused work instead of 5%, a $3 million aggregate difference over 10 years. About 40% of that money would have been in the form of loans which, properly chosen and structured, enable local ownership and sustainable employment capable of going beyond where charity too often ends. Replicated gradually across the trillions of dollars locked up in philanthropic corpus, such a rethinking of foundation asset management and mission investing could produce dramatic results.
Related posts:
- A Watershed for the Social Capital Market?
- Foundations Can Lead the Charge Toward a New Philanthropy
- PRIs: Another Part of the Emerging Social Capital Market
- A Call for Equity Holders in the Nonprofit Sector
- A Crazy Idea?
6 Comments to A Call for Mission Related Investing
Scott: While the financial analysis you offer at the end of your post is accurate, it neglects a critical consideration. What if grants prove to have a much greater social impact than PRIs? What if grants allow nonprofits to do things they simply would not do under a PRI scenario? While doing more PRIs and fewer grants will surely improve the financial bottom line of a foundation, the objective of a foundation is not wealth accumulation. Instead, the objective is social impact in a chosen mission domain. For this reason, we need to know what the expected social return would be of grants versus PRIs before declaring PRIs to be universally valuable additions to the portfolios of foundations. Since we don’t know the social rate of return of either grants or PRIs (or at least we can’t measure it with the same precision as pure financial returns), we really can’t arrive at the conclusion you offer. The asymmetry in precision between financial and social return measurement ultimately makes it impossible to know whether a pure grants or pure PRI or even a mixed approach is best. It all depends… on which approach has the most significant social impact. And we don’t know that, sadly.
My point is not that PRI should replace grants completely, but that the PRI + MRI experiment should be run, at least by foundations that seek to enable sustainable models of development. Here are a few reasons:
1. Lending money can create a healthier dynamic than granting it. Give me something, especially repetitively, and I become dependent. Lend me the funds to build a business and my work will generate the funds to repay you. Lending is partnership not charity: both parties gain something from the transaction. There certainly are situations that will continue to call for grants or emergency aid, but bottom-of-pyramid studies I read indicate that what developing world societies want is access to capital more than handouts. Don’t give me a fish and don’t teach me to fish – enable me to build a fish farm where I own the pond.
2. Lending money can generate significant social impact. Muhammad Yunus discovered this in 1974 when he lent out $27 and ended up creating the microfinance industry that today is credited with having improved the lives of over 100 million poor families. And microfinance is just a single type of social business – evidence, if not proof, that the investment approach can have dramatic impact.
3. By lending money rather than granting it, the returned capital can be redeployed. Even if a given level of PRI funding creates a lesser impact than the same dollars given as a grant, the loan comes back to be redeployed. As a simple example, if you loaned the money just once then granted the returned capital you have increased impact generated by those dollars over the case where you just granted them in the first place.
4. Because the PRI has a financial return much better than negative 100% it frees up the foundation to engage in Mission Related Investing that generates little to no return. The example I gave produced an improved aggregate financial return, but if we agree that the point is not to improve financial returns then the obvious answer is grant more money or do more PRI or MRI. So in that case, maybe even 8 or 9 percent of total assets end up getting deployed for impact. Even if the investments produce less impact dollar for dollar than outright grants, there are substantially more dollars in play and I expect impact would be increased dramatically.
Scott, I think this is a worthy challenge you lay out. There is a robust debate going on about how to get foundations to be more aggressive in spending down their resources without doing so hastily or without regard for measurable impact. PRI and MRI provide an excellent outlet to defray the “loss” associated with additional grants while putting more of the foundation’s resources to work toward the ends that the foundation exists to further. It is odd that foundations bifurcate their investments and program grants to the extend that they do, because, as you say, a strategic investment often produces far more effective and sustainable impact.
I think some of the reason that PRI and MRI are strangely underrepresented in foundation strategy has a lot to do with what people expect out of philanthropy, though. As Peter Frumkin has written: “At its core, philanthropy is about expressing values, not outcomes. Philanthropy is a vehicle of speech.” I found a paper by the Monitor Institute, titled “Why Donors Are Not Investors, (http://www.futureofphilanthropy.org/files/donors.pdf) helpful in helping me understand why arguments to think about investment don’t take hold among foundations as it seems they should.
To Peter’s comment: Indeed, investment is not always the best option. But organizations can make this decision rationally, as the Acumen Fund does with its “best available charitable option” (http://tinyurl.com/ocb7lt) assessment that it always runs before making an investment. While charitable models do in some cases come out on top, depending on the desired outcome, they face some high hurdles. Bill Gates identified the biggest advantage that investments have in his latest letter on behalf of BMGF: “…running a foundation is not like running a business [in] that you don’t have customers who beat you up when you get things wrong or competitors who work to take those customers away from you… This lack of a natural feedback loop means that we as a foundation have to be even more careful in picking our goals and being honest with ourselves when we are not achieving them.”
Some great insights Josh and thanks for the link to the Monitor Group paper. It does a great job of arguing that philanthropic donors act more like customers than investors, a situation that can lead to some confusion and even dysfunction. However, the first footnote in the paper points out that one exception to this situation is the subset of foundations that make Program Related Investments.
As to the Gates comment, he is dead wrong when it comes to Program or Mission Related Investments. These financial instruments and the social enterprises that they support are market-based and therefore do have intact feedback loops with customers, suppliers, competitors and other stakeholders. As in the for-profit business world, over time some social enterprises will succeed, some will hobble along and others will fail and they all will have varying degrees of success against their impact objectives. What they will all share is that their success will be tied to how well they serve the needs of their base-of-pyramid customers and stakeholders against a backdrop of their respective competitive landscapes. Again, my point is that this experiment deserves to be run as it could be the breakout play that some foundations are seeking. Innovative foundations such as Rockefeller, Skoll and Omidyar are making some strides here, so hopefully others like BMGF will follow suit.
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May 14, 2009