I agree that it might be difficult to craft a message of impact with enormous challenges like poverty, human rights and justice for war criminals, but it is not impossible. Buying a goat is great, but what is it really doing? To craft effective messaging you need to get beyond to reach the donors “who are interested in transformational change that takes time.” If an investor buys a goat aren’t they really enabling a person to create their own source of income, which makes that person self-sustainable, which then makes that community healthier and stronger which then helps to make that part of the world healthier and safer and less apt to dissolve into conflict and war. This is just an example, but my point is that effective messaging is about pushing the message farther and continuing to ask “so what does that mean?” “so what does a goat do for this person, and then for this community and then for this country and then for the world?” By continuing to push the messaging and the argument further, fundraisers can uncover the impact and thus uncover those donors interested in transformational change and multi-faceted, multi-sourced investments.