I’m not arguing at all that nonprofits should “focus” on individual giving, rather I’m arguing that they see individual giving as one possible revenue stream in an expanded, diversified and more sustainable overall financing plan for their organizations. To me, traditional fundraising is a very narrow, exhausting, low-return series of activities that results in nonprofits continuing to live in a starvation cycle. Financing, on the other hand, encourages nonprofits to break free from that cycle and develop a strategic, thoughtful, systematic way to bring enough money in the door to reach their goals.]]>
As fundraisers we need to convince our investors that the return to their funds are worth their investments.
I believe we need to be better at marketing our products, with no apologies.
Great work and good luck]]>
I absolutely agree, this approach definitely takes time. But I believe that nonprofits really don’t have a choice. The status quo is a dead end.]]>