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A New Strategy for Nonprofit Financing in 2012

By Nell Edgington



If you are serious about finding a way out of the nonprofit starvation cycle in this new year, you need a clear plan to get there. It amazes me how many nonprofits think that they can raise enough money through disjointed activities and hope. The only way you can raise the money it will take to accomplish your goals is to get strategic. And that means you need a strategic financing plan. Our Financing Not Fundraising webinar “Creating a Financing Plan” can help you do just that.

This webinar is part of our ongoing Financing Not Fundraising webinar series. Based on the popular Financing Not Fundraising blog series, the monthly webinar series breaks down this new approach to finding enough money to achieve a nonprofit’s mission into the steps necessary to get there. You can learn more about all of the upcoming webinars in this monthly series here.

A nonprofit financing plan is different that a typical nonprofit fundraising plan for many reasons. Here is how they differ:

  • A fundraising plan sets goals only for private revenue streams (foundation grants, individual gifts), but a financing plan includes goals for all money flowing to the organization (government grants, earned income, etc).
  • A fundraising plan’s dollar goals are based on what the nonprofit thinks it can raise, but a financing plan’s dollar goals are based on what the nonprofit needs in order to meet the goals of their organization’s strategic plan.
  • A fundraising plan is created only by the fundraising staff with no input or knowledge from the rest of the organization, but a financing plan is created with the whole organization’s input (board and staff) and is fully integrated into the organization’s overall strategic plan.
  • A fundraising plan only includes activities that raise money for programs, but a financing plan includes strategies for raising infrastructure dollars as well.

This “Creating a Financing Plan” webinar will help nonprofit leaders break down the steps of creating a financing plan. Webinar participants will think through how to:

  • Set goals for ALL revenue streams flowing to the organization
  • Tie their financing plan to their organization strategic plan
  • Determine the infrastructure dollars they need to raise
  • Create tactical steps to make the plan a reality, with activities, deliverables, people responsible, timeline
  • Divide tasks by staff and board members
  • Develop ways to monitor the plan going forward

Financing Not Fundraising: Creating a Financing Plan
On Demand

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Photo Credit: kolix

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About the Author: Nell Edgington is President of Social Velocity (www.socialvelocity.net), a management consulting firm leading nonprofits to greater social impact and financial sustainability. Social Velocity helps nonprofits grow their programs, bring more money in the door, and use resources more effectively. For more information, check out Social Velocity consulting services and clients.


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