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Is Earned Income Right for Your Nonprofit?

By Nell Edgington



Earned income, or the sale of goods and services, is a somewhat misunderstood and unexplored financial opportunity for nonprofits. Yet there are countless examples of nonprofit organizations that sell goods or services to supplement their revenue, like the Girl Scouts, Goodwill, museum gift shops, hospitals, charter schools.

If you’ve ever wondered if earned income might be an opportunity for your nonprofit to raise unrestricted revenue, download our “Evaluating Earned Income” webinar. This webinar is part of our ongoing Financing Not Fundraising webinar series that shows nonprofits how to create a more sustainable financial engine for their organization.

Earned income is not right for every nonprofit, but every nonprofit should at the very least analyze whether earned income is a potential opportunity.

This webinar will help nonprofit leaders:

  • Understand what earned income is and when it is most successful
  • Learn about other nonprofits and their earned income businesses
  • Evaluate whether earned income is a possibility for their organization
  • Determine if their organization is ready to explore earned income
  • Understand the steps in launching an earned income stream

Evaluating Earned Income Webinar

The registration fee will get you:

  • A link to a recording of the webinar, which you can watch as many times as you like
  • The PowerPoint slides from the webinar
  • The ability to ask additional follow-up questions after the webinar

And if you missed last month’s sold out Raising Capacity Capital webinar, we are did repeat of that webinar. Capacity capital is the money that every nonprofit needs, but most find so hard to raise. Capacity capital can help your nonprofit to:

  • Hire a development director
  • Launch an earned-income stream
  • Expand your programs
  • Evaluate your impact
  • Train your staff

It is money for infrastructure and organization building. If you want to move your organization out of the starvation cycle, you have to learn how to raise capacity capital.

The Raising Capacity Capital webinar will show you how to:

  • Talk about the importance of capacity capital to your donors and board
  • Create a budget for the capacity dollars you need
  • Break the goal into donor ask amounts
  • Identify prospective donors
  • Give your board a role in the campaign
  • Gain the confidence to start asking for the money you really need

Raising Capacity Capital Webinar
On Demand

Download Now

Photo Credit: www.girlscouts.org

Learn more about nonprofit innovation and
download a free Financing Not Fundraising e-book
when you sign up for email updates
from Social Velocity.


About the Author: Nell Edgington is President of Social Velocity (www.socialvelocity.net), a management consulting firm leading nonprofits to greater social impact and financial sustainability. Social Velocity helps nonprofits grow their programs, bring more money in the door, and use resources more effectively. For more information, check out Social Velocity consulting services and clients.


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