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How to Create a Nonprofit Financing (Not Fundraising) Plan

By Nell Edgington



In an earlier post I talked about the common mistakes many nonprofits make in their fundraising plans. The biggest mistake is that they create a fundraising plan, not a financing plan. If you are serious about raising enough money to accomplish your goals, you need to create an overall Financing Plan for your organization. To help you do just that, I’m delighted to offer a repeat of our popular “Creating a Financing Plan” webinar. This webinar sold out when I offered it earlier this year. And here’s what one of those participants had to say about it:

“I loved the reframing of financing for desired results instead of funding for operations…your message to wed money to the mission was a big AHA moment, and I am now figuring out how to bring this to life for staff and Board.”

A financing plan is different than a typical fundraising plan for many reasons. Here is how they differ:

  • A fundraising plan asks “How much can we accomplish with the money we can raise?” but a financing plan asks “How much should we raise to accomplish our goals?”

  • A fundraising plan sets goals only for private revenue streams (foundation grants, individual gifts), but a financing plan includes goals for ALL money flowing to the organization (government grants, earned income, etc).

  • A fundraising plan is for one year, whereas a financing plan is a strategy for attracting money for multiple years into the future.

  • A fundraising plan has little to do with a nonprofit’s strategic plan, but a financing plan is based on what the nonprofit needs in order to meet the goals of their strategic plan.

  • A fundraising plan is created only by the fundraising staff with no input or knowledge from the rest of the organization, but a financing plan is created with the whole organization’s input (board and staff).

  • A fundraising plan only includes activities that raise money for programs, but a financing plan includes strategies for raising infrastructure dollars as well.

The “Creating a Financing Plan” webinar will help nonprofit leaders understand the steps to creating a financing plan for their organization. Webinar participants will learn how to:

  • Set goals for ALL revenue streams flowing to the organization
  • Determine the infrastructure dollars they need to raise
  • Tie their financing plan to their strategic plan
  • Create tactical steps to make the plan a reality, with activities, deliverables, people responsible, timeline
  • Divide tasks by staff and board members
  • Develop ways to monitor and revise the plan going forward

And remember, all of our webinars are available as recordings right after the live webinar, so even if you can’t make the time of the live webinar, you can still register and have access to all of the content.

I hope to see you there!

Creating a Financing Plan Webinar
On Demand

The registration fee will get you:

  • A link to a recording of the webinar, which you can watch as many times as you like
  • The PowerPoint slides from the webinar
  • The ability to ask additional follow-up questions after the webinar

Download Now

Photo Credit: theurchiness

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About the Author: Nell Edgington is President of Social Velocity (www.socialvelocity.net), a management consulting firm leading nonprofits to greater social impact and financial sustainability. Social Velocity helps nonprofits grow their programs, bring more money in the door, and use resources more effectively. For more information, check out Social Velocity consulting services and clients.


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3 Comments to How to Create a Nonprofit Financing (Not Fundraising) Plan

[...] The November Social Velocity webinar, Creating a Financing Plan, shows nonprofit leaders how to create a strategy to raise enough money to reach their goals.  [...]

[...] The November Social Velocity webinar, Creating a Financing Plan, shows nonprofit leaders how to create a strategy to raise enough money to reach their goals.  [...]

[...] How to Create a Nonprofit Financing (Not Fundraising) Plan [...]

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