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Does Your Nonprofit Really Need a Strategic Plan?

By Nell Edgington

The_Long_Road_AheadI get it. The words “strategic plan” have been so abused in the nonprofit sector that they elicit a whole spectrum of negative responses from the bored eye roll to the destructive desire to forgo strategy altogether. But I am a firm believer that charting a future direction for your nonprofit, whatever you want to call it, is absolutely fundamental to success.

A  great strategy allows your nonprofit to:

  • Connect mission and money
  • Marshal ever-limited resources to their highest and best use
  • Make board and staff more productive
  • Articulate the value you provide your community
  • Attract additional funding
  • And, ultimately, create more social change

If you can’t, as an organization, describe your strategy for the future, how will you build the momentum and resources needed to get there?

This month’s Social Velocity webinar, The Value of a Great Nonprofit Strategy, will help you understand:

  • Why strategy is so critical to building momentum and resources for your work
  • What a great strategic planning process looks like
  • How strategy can help you invest funders, engage your board, and make your staff more productive
  • How to make your board more strategic
  • The steps to get there

And remember, even if you can’t make this date or time you can still register for the webinar and get access to the on demand recording, slides and ability to ask follow up questions. I hope you’ll join us!

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About the Author: Nell Edgington is President of Social Velocity (, a management consulting firm leading nonprofits to greater social impact and financial sustainability. Social Velocity helps nonprofits grow their programs, bring more money in the door, and use resources more effectively. For more information, check out Social Velocity consulting services and clients.

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