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Reader Question: How to Convince People to Give

By Nell Edgington



This month’s Reader Question is about convincing people to give. A reader wants to know why it’s so hard to get people to understand that their nonprofit’s work is important.

Here’s the question:

I am tired of trying to convince people who don’t understand the importance of our work to give us money. It’s so obvious that the work we are doing in the community is important. How do I get people to understand?

And here’s my response:

You can see other reader questions and my responses on the Reader Questions page of the website.

And if you have a question you’d like to see me answer on the blog, submit it to info@socialvelocity.net with the subject line “Reader Question.” I look forward to hearing from you!

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About the Author: Nell Edgington is President of Social Velocity (www.socialvelocity.net), a management consulting firm leading nonprofits to greater social impact and financial sustainability. Social Velocity helps nonprofits grow their programs, bring more money in the door, and use resources more effectively. For more information, check out Social Velocity consulting services and clients.


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