Philanthropy
Climb on Board, Austin
Today wraps up the Social Entrepreneur track of RISE, Austin’s SXSW-style conference for entrepreneurs. It was a lot of fun putting together the track with Jessica Shortall, with lots of help from Annie Frierson, Suzi Sosa, Andy White and the many amazing, inspiring social entrepreneurs in our area. I’m so impressed with the speakers and panelists that made up the track. From design-thinking for social entrepreneurs, to domestic microfinance, to technology for social impact, to social investing, to balancing mission and profit, and much, much more. It was so great to see those working in the gray area between social impact and entrepreneurship together sharing insights, ideas, knowledge, discussion, debate.
I couldn’t get to all of the sessions in the track, and so I’d love recordings of those I missed. But because RISE is a free conference there is little budget for “extras” like recording equipment and staff. However, I heard a rumor that some of the sessions were unofficial taped. If you know of any taped sessions, let me know, and I’ll post them to this blog. And I will definitely make the case to the organizers of RISE that next year we find a way to tape sessions. Because this content is just too rich to be shared by only the 25-40 people in the room.
So I wanted to share my takeaways from the RISE Social Entrepreneurship track and thoughts about where we go from here.
First, the takeaways:
- There is tremendous interest and energy around social entrepreneurship in Central Texas
- However, there is little infrastructure or eco-system to effectively support those entrepreneurs
- More social entrepreneurs in the track and attending sessions were women (that could entirely be based on the fact that the leaders of the track are women, but I think there’s more to it than that)
- There is a debate about whether social entrepreneurs need to bootstrap as long or as hard as traditional entrepreneurs since the same end reward (financial profit) does not really exist for SEs
- Funders of social entrepreneurs are not present in nearly as many numbers as social entrepreneurs
- An “investment banker” or “broker” vetting and connecting social entrepreneurs to potential investors is a key part of the needed ecosystem
And that’s just a beginning list. There were far too many conversations, insights, war stories, and needs to catalog here.
Which brings me to where we go from here. There is a disconnect for Austin in the realm of social innovation. When I talk with people in the social innovation space outside of Texas they are always interested to hear that I am from Austin and are sure that Austin is well along the path of launching and growing social entrepreneurs. Because of Austin’s reputation for progressive ideas, its wealth, its technology background and its rank as the third largest venture capital city in the country, people assume that social entrepreneurship, which often follows from these things, is burgeoning here. When I tell them that isn’t the case, they are shocked. What is holding Austin back?
We heard some provocative conversations this week and saw some inspiring examples of social entrepreneurs who are making it and funders who are helping them along. But that’s not enough, not even close.
Social entrepreneurs need access to significant funding at every step of the game from seed to growth, whether their model is nonprofit, for-profit or a hybrid. We need to give social entrepreneurs the skills to create solid business strategy around a great idea, language for creating a compelling pitch, infrastructure to grow results. We need to create communities for social entrepreneurs and social investors to interact, network, learn from each other, forge partnerships. But most of all we need to collectively say, it’s not enough. One week a year is not enough. A handful of social entrepreneurs and social investors in a city of 1.7 million is not enough. Social innovation is a growing industry, one that Austin should and must climb on board. I’m not satisfied. I want to see more. A lot more.
Can PRIs Support Fundraising and Capacity Building?
Lucy Bernholz is hosting a great conversation on her Blueprint Research and Design website called “What Capital When?” As part of their work with the John D. and Catherine T. MacArthur Foundation in their Digital Media & Learning initiative, Blueprint is hosting this online conversation around the theories and strategies of program-related and mission investing to advance knowledge and research in the field. They asked that I do a guest post on using PRIs (program related investments) to improve the fundraising effectiveness of nonprofit organizations. Below is that post. You can also read the post on their What Capital When site here, and you can read the whole series here.
I think there is a tremendous opportunity that most foundations and nonprofits are missing. PRIs (program-related investments) are an under-used tool that could provide much needed capital for nonprofits to transform how they finance social impact.
PRIs are loans that foundations make to nonprofits at low, or no interest. At the end of the loan period (typically 3-7 years) the loan is repaid, or forgiven. PRIs are usually used for capital projects or land purchases in the nonprofit world. But they could also be used to increase the fundraising capacity of a nonprofit organization, through increased fundraising knowledge, planning, tools and staffing. The current economic climate seems like the perfect opportunity for this new use of PRIs when foundations are trying to hold on to their dwindling corpus while maintaining their past level of community support.
A nonprofit could use a PRI to improve their fundraising infrastructure in several ways:
- Create a strategic development plan. Many nonprofits don’t have the expertise or time to put together a strategy for how they will bring money in the door. With funding to hire an outside consultant to put together such a plan, the nonprofit would have a much better chance of increasing their fundraising revenue.
- Get fundraising training for their staff and board. If a nonprofit staff and board have the tools and expertise for successfully raising money, they will be more likely to do so.
- Hire a seasoned Development Director. Many nonprofit organizations can only afford to pay the bare minimum for a Development Director, which means that they are often forced to hire someone with little experience who must learn on the job. If instead they had enough funding to pay a market rate salary for a seasoned fundraiser, they could hit the ground running, increasing the likelihood of fundraising success.
- Purchase a new donor database. A key element to success in individual donor fundraising is an organization’s ability to capture and use data about donors and prospects. A good donor database makes this effort easier and more successful.
- Upgrade their website, email marketing, social media efforts. As direct mail appeals (a nonprofit fundraiser’s traditional standby) continues to become less and less effective, nonprofits need to move effectively into the online world. Funds for technology upgrades and staff could help them do this.
- Launch a major gifts campaign. The vast majority of private funding in the nonprofit sector comes from individuals (80+%), so to stay competitive nonprofits need to move into the world of major gift solicitation. But that takes expertise, staff, collateral and other infrastructure elements.
These are just a few examples of how nonprofits could make investments to strengthen their fundraising efforts. But currently it is difficult to find funding to support things like this.
But a PRI could provide an initial investment that sets the nonprofit on a path toward more diversified, more sustainable fundraising for the social impact they are working to create.
There are tremendous benefits to a PRI program like this. First, for the foundation:
- Increases their ability to meet past levels of giving, despite any losses they might have found in the market, because the loaned money will eventually come back to them.
- Encourages their nonprofit grantees to be proactive in creating fundraising streams that will make them more sustainable. Thus, increasing the likelihood that their nonprofit grantees a) won’t have to come back to them year after year for ongoing support and b) will become more sustainable and thus achieve greater social impact.
- Stretches their capacity-building dollars further. Because PRI money eventually comes back to the foundation, they can increase their level of impact by helping more nonprofits improve their capacity than they could with grants alone.
- Increases the level of accountability among nonprofit recipients because of the expectation of repayment.
And second, for the nonprofit:
- More diversified and sustainable fundraising streams.
- Increased fundraising knowledge and experience.
- Increased ability to work towards social impact.
Although PRIs used in this new way seems, at least to me, to be an obvious win-win, very few foundations are doing it. PRIs in general are used (according to the Foundation Center) by only a few hundred of the thousands of grantmaking foundations in the country. And I know of only one example of a foundation using a PRI to upgrade the fundraisng capacity of a nonprofit (the KDK Harman Foundation in Austin just launched a program like this last Fall, but does not yet have any participants).
So what is holding foundations back from launching a PRI program like this? A number of things:
- Nonprofits lack the expertise to put a plan together and pitch it to foundations. This is where Social Velocity comes in to help nonprofits create a plan to upgrade their revenue function and pitch that plan to foundations and other funders.
- Most foundations have an aversion to capacity building funding and prefer that their money go to direct program service. However, as more nonprofits can demonstrate to funders that capacity building actually results in even more impact, this aversion can be alleviated.
- Foundations lack awareness of or experience with PRIs. However, this is changing, especially in the last year when the poor economy has made foundations increasingly interested in finding alternative ways to maintain community investment levels.
- Foundations that are experienced with PRIs are not aware of using them to improve a nonprofit’s fundraising function.
So there is a disconnect. But I am optimistic that as nonprofits learn to put a plan together to upgrade their fundraising function and articulate to funders how PRI’s could finance it, more examples of this new use of PRIs will surface.
Convergence Can’t Be Denied
There is a fascinating debate going on in the blogsphere touched off by Michael Edwards, author of Small Change: Why Business Won’t Save the World and former director of the Ford Foundation’s Governance and Civil Society program.
In essence, the debate is about whether the convergence of the private (business) and the nonprofit sectors is a good or bad thing, whether market forces help or hurt social change efforts. Michael kicked off the debate on Monday with the first in a week-long series of posts called “Should Civil Society Be Reduced to a Subset of the Market?” In subsequent posts he went on to attack the emerging social capital market among other things. You can read the whole series here.
Sean Stannard-Stockton, of the Tactical Philanthropy blog, took up the charge and debated many of his points. Then the two have gone back and forth over the issues. And the debate expanded on the New Philanthropy Capital blog where Tris Lumley wrote that Michael’s argument “boils down to social capital markets vs civil society – impact measurement vs social justice, data vs values, competition vs solidarity. And in this binary view of the world, he threatens to undermine the very real progress that’s being made towards a much more balanced and realistic perspective.” Michael responds and so does Tris.
It seems to me that fundamental to Michael’s argument is his fear about the growing convergence between the nonprofit, private and government sectors. That somehow the “market” will sully social change efforts. Michael argues that civil society and the market are separate entities: “Civil society operates on solidarity and commitment—the willingness to hang in there for the long haul even if results don’t go your way. Markets work on the opposite principle, “exit”: consumers are free to move from one supplier to another whenever and wherever they like. Otherwise the efficiency of resource allocation would suffer.”
But the fact is that social change efforts and the nonprofits leading them have always existed within a market economy. Resource allocation to nonprofits is very much based on a market. If nonprofits can’t convince donors or governments that their work is important or has meaning, they won’t receive resources. Nonprofit funders are consumers who are “free to move from one supplier to another whenever and wherever they like.” It would be great if social change efforts could exist in some sort of vacuum where their good work automatically finds resources, but the world doesn’t work like that. And as resources for social change efforts become increasingly competitive, nonprofits, and for profits working towards social change, have to become smarter about responding to the marketplace. And as the marketplace demands more social change efforts, which is increasingly the case, more resources will be brought to bear on those social change efforts, thus the creation of the social capital market.
The growing convergence among the public, private and nonprofit sectors is a reality we can’t avoid. Nonprofits have to respond more effectively to market forces, governments have to be more efficient in their allocation and use of resources, and businesses, in order to survive in a marketplace that increasingly values social good, have to understand and respond to the effects their products and services and business model have on the broader society.
Binary systems and separated sectors just don’t exist anymore. The lines are blurring. The market is part of the reality of social change efforts. To deny that is silly.
Social Impact Finance
It’s a new year and a new decade, and both hold tremendous promise for creating real social change. And key to significant social change is a fundamental restructuring of how we finance that change. I think (hope) that in the next decade we will see the emergence of a new Social Impact Finance. And I imagine it will look something like this:
- Social Impact Funds Become Commonplace. Experiments like the Federal Social Innovation Fund (which combines government and private money to fund the growth of proven nonprofit models), Village Capital Fund (seed funding for social entrepreneurs, determined by social entrepreneurs), social investment funds like Good Capital, and venture philanthropy funds like New Profit and SeaChange Capital Partners are expanded and become commonplace. Seed and growth funding for nonprofit, for-profit, and hybrid social impact organizations becomes more readily available and accepted.
- Foundations Get Risky. Foundations deny their risk-aversion heritage and provide risk capital for social innovation, whether through their customary 5% cap for nonprofit donations, or social investments from their corpus, or by foregoing dreams of perpetuity and giving all their money away on a big bet or two. See Nathaniel Whittemore’s great post on this.
- Individual Donors Become a Powerhouse. Technology finds a way to harness the power of individual donors toward significant social change. Currently, individual donations make up the vast majority of funding entering the nonprofit sector, yet their gifts are fragmented. With the potential of a new nonprofit rating system on the horizon, and social media’s growing ability to gather and marshal individual participants, there could be a pivotal shift in how individual donations flow to the nonprofit sector, and how significant those individual donations become to nonprofits creating demonstrable social impact.
- Nonprofits Understand the Power of Finance. Nonprofit organizations understand and become successful at financing their overall operations, instead of fundraising for them. And they begin to think bigger about their work, the overall outcomes they are trying to achieve and how finance fits into that (The GiveWell blog did a great series on the “Room for More Funding Question.”)
The end result of these and other changes will be, I hope, that “Social Impact” and “Finance” are no longer separate terms that have no bearing on each other, but instead inextricably linked concepts that create a better world.
What is Social Innovation?
It’s a big buzz word right now, but what does it mean? Is it just a bunch of hype?
Social innovation is a whole group of big, ambitious, new ideas and models for solving social problems. Social innovation is about changing institutions, organizations, approaches, systems in fundamental ways so that we can fix the many problems facing us. It includes things like:
- Creating new financial vehicles where nonprofit and for profit organizations that are working to solve social problems can have ready access to all kinds of funding (seed funding, growth capital, debt, etc.)
- Removing the hurdles placed in front of organizations working to solve social problems (accounting standards, IRS regulations, etc.)
- Restructuring philanthropy to be more effective at supporting real change
- Revamping government so that it can support, rather than thwart, change leaders
- Reforming nonprofit organizations to break out of the starvation cycle and become more effective at creating social impact
And that’s just the beginning.
Social innovation is big. It’s bold. It is a movement of people and organizations from all three sectors (public, private, nonprofit) who are taking a completely different approach, who are turning the status quo on its head, who are building new systems, who are asking hard questions, who are creating a new way forward.
If you are going to be in Dallas, Texas next week, consider joining me at the Governor’s Nonprofit Leadership Conference where I am leading two sessions on the social innovation movement and what it means for the nonprofit sector. I hope to see you there!
Social Innovation for Nonprofits
2009 Governor’s Nonprofit Leadership Conference
Wednesday, December 9, 2009 1:30-3:00pm, or
Thursday, December 10, 2009 10:15-11:45am
Sheraton Dallas Hotel
Dallas, Texas
In this seminar, attendees will learn how to employ new models in the social and philanthropic sectors (including social entrepreneurship, growth capital, strategic fundraising) so they can more effectively address the social issues in their communities. If nonprofit organizations are strategic with the resources at their disposal, they will be better able to confront social challenges. Particularly in the midst of the economic downturn, nonprofits need new ideas and models for doing what they do more effectively and sustainably.
Click Here to Register for the GNLC
The Simplicity of Social Change
Given that Thanksgiving is this week, I wanted to share a great video from the Washington Area Women’s Foundation, a Washington DC area foundation that fosters women philanthropists to improve the lives of women and girls (HT PhilanTopic blog). It’s a really cool organization, doing some interesting things to encourage more giving overall, and more giving to nonprofits that improve the lives of women and girls.
They recently launched a new campaign to support their work. I thought this video was a really great demonstration of how solutions to social problems are often incredibly simple and can unleash the potential for communities and individuals to heal themselves and each other.
So, in the spirit of Thanksgiving and all that it encompasses about giving back and building community, here is the video. Have a great Thanksgiving!
A New Social Innovation Project Comes to Texas
There is something underway in Texas that I’m pretty excited about. The OneStar Foundation, the Texas state office of nonprofit capacity building and social innovation and administrator of the state’s AmeriCorps grant, has just launched a new project called the Texas Social Innovation Initiative (TSI). TSI is a partnership with Root Cause, a national organization supporting social innovation and headquartered in Boston.
The TSI creates an opportunity and a marketplace for socially innovative nonprofit organizations to present a compelling case for support to scale their programs. OneStar will pick six nonprofit organizations in the Dallas/Fort Worth area to receive consulting, networking and other assistance to create an investor pitch for growth capital to scale their results-driven program. The award for each nonprofit totals about $25,000 in money and services. The project is modeled on Root Causes’ Social Innovation Forum, where nonprofits are given strategy consulting, executive coaching, and introductions to social investors. Their goal is to “build a philanthropic investment community that will invest and re-invest resources based on performance, in order to increase progress in solving pressing social problems.”
OneStar’s TSI will similarly offer this introduction to social investors when the project culminates in June with a Fast Pitch event where these six nonprofits will present their growth pitches to Dallas Social Venture Partners and other individuals with money to invest in nonprofits.
Aside from the fact that it is so exciting to see this kind of social innovation activity in Texas, I’m particularly excited about this project because Social Velocity is involved. We helped to review applications (which were amazing by the way–I was so impressed with what these nonprofits are accomplishing) from the 60+ nonprofits who applied. And Social Velocity will be one of the consultant teams working with the six nonprofits to craft their growth plans and pitches. I love helping a nonprofit organization take the results they are achieving and translate those into a compelling ask of people who have money to invest. Bridging that gap between work that creates social change and those who have money to invest in social change is a thrilling experience.
The six social innovators that will participate in this year’s TSI will be notified by OneStar today, and announced publicly at the Governor’s Nonprofit Leadership Conference on December 9th. The work crafting their pitches will begin in January. If the project is a success, there is potential to expand it to other parts of the state. That would be amazing. I’ll let you know how it goes.
Thoughts on Social Innovation
Last month I attended the Social Venture Partners International conference in Dallas. It was a great gathering of an organization that is helping to lead the movement for social innovation. In 25 chapters in the US, Canada and Japan, 2,000 social venture partners contribute time, money and expertise to the nonprofits in their communities. The goal is two-fold: 1) to create communities of lifelong, informed and inspired philanthropists, and 2) to make strategic investments that build long-term capacity for nonprofits.
Theirs is an innovative model for creating engaged philanthropists who understand the need to strengthen the capacity of the nonprofit sector.
While I was there, I met up with Stacy Caldwell, Executive Director of Dallas Social Venture Partners and the creator of their Maximizing Social Impact podcast series–interviews with some of the leaders in the social innovation movement. She asked to interview me about my thoughts on social innovation. So here is the podcast of that interview:
Maximizing Social Impact-Nell Edgington
But Change We Must
The social sector, or perhaps more appropriately, those writing about the social sector, seem particularly analytical and reflective this past week. Perhaps its the looming end to a horrible year for the general economy, and nonprofits in particular. Whatever the reason, the nonprofit sector and the philanthropy that funds it are at an important crossroads.
First, the picture for the current state of the social sector continues to be bleak. A recent Foundation Center advisory reports that foundation giving will decline 10% this year and more next year. And a new survey by Opportunity Knocks reports that more than half of nonprofit organizations froze the salaries of, or laid off employees this year. You begin to see a bad situation getting potentially worse.
But at the same time, there is the flip side of adversity: the opportunity. The nonprofit and philanthropic worlds, and the fundamental shifts occurring in both, are becoming a topic of broader discussion and understanding. First, the Wall Street Journal, in a great display of how the changing landscape of philanthropy has finally hit the consciousness of mainstream media, devoted an entire section this week to improving philanthropy, with the editor’s note: “If there ever was a time to get smarter about philanthropy, this is it. The question is: How?” And the lead article “What’s Wrong With Charitable Giving and How to Fix It” is noteworthy in its examination of philanthropy, even if its proposed solutions are a bit weak.
And second, the James Irvine Foundation and the Fieldstone Alliance just released a report, “Convergence: How Five Trends Will Reshape the Social Sector,” conducted by La Piana Consulting that details an emerging restructured nonprofit sector. They argue that the nonprofits that will succeed in this changing sector are those that:
- Share leadership across generations, cultural perspectives and styles
- Use technology strategically to engage wider audiences to advance their mission
- Understand and harness new networks, collaborations and partners, both individuals and organizations
- Become skilled at tapping into a larger pools of individuals who want to volunteer in meaningful, skill-specific and diverse ways
- Understand the convergence of the nonprofit and private sectors and embrace new opportunities there
The point of the report is that the status quo is no longer an option. Those nonprofits that recognize and embrace change will survive and thrive: “In this changing environment, transformation is not optional. The future will demand a collective rethinking of what it means to be an organization, how individuals define their work and how best to both compete and partner across many permeable boundaries.”
This is akin to the “resetting” of the nonprofit sector discussed before. This is not a blip; things are changing in very fundamental ways and the WSJ and others are recognizing that. And nonprofits must recognize, understand, and embrace those changes.
I am glad that the WSJ thinks philanthropy such an important topic that they have devoted an entire section to analyzing what could make it better. And I applaud the Convergence report for pointing out what’s changing and what it will take to survive amid these changes.
But I’d like to see this all go even further. Now is the time for nonprofit organizations to overcome their inherent risk aversion. Experiment with new funding models; try social media and other new technologies; analyze and refine your impact; get rid of low ROI fundraising activities; shake up your board; ask hard questions; encourage dissenting opinions and open discussion; let go of the status quo and embrace the opportunity of change.
And on the philanthropy side, I would like to see more risk taking, harder questions, more discussion. Ask the nonprofits you fund what they really need to succeed; invest in organizations, not just programs; combine strategy and passion in your giving; make gifts based on results, not marketing; leverage your giving with other philanthropists; make investments, not just donations.
Fundamental shifts are occurring in how we approach social problems, how we communicate, how we build support, how we access resources. Those solutions that are bold, courageous and open to change will ultimately survive.
Most Popular Posts
Recent Posts
- The Change.org Social Entrepreneurship Blog
- A Watershed for the Social Capital Market?
- Climb on Board, Austin
- Can PRIs Support Fundraising and Capacity Building?
- The Power of a Case
- The Social Side of Entrepreneurship
- What We Can Learn From Idealist
- Convergence Can’t Be Denied
- Let’s Take a Step Back in the Outcomes Debate
- Losing the Charity Mindset
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