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“As a new entity, we had been doing more of the day-to-day work and hadn’t taken the time to think about the bigger picture of where the Engaging News Project was headed and how to get there. Social Velocity helped us to chart a future direction, hone our messaging, and develop a clear plan for our organization. By working with us to figure out our targets, potential collaborators, and goals, Social Velocity helped us to systematically figure out a strong path forward. I can’t wait to see what we’ll be able to accomplish with these plans in place.” 

– Natalie (Talia) Jomini Stroud,  Director of the Engaging News Project

The Problem:

The Engaging News Project (ENP) was a two-year old project housed in the Annette Strauss Institute for Civic Life at the University of Texas at Austin aimed at helping news organizations better meet their democratic and business goals in a digital age. While ENP enjoyed success and the support of some key funders, they were ready to move from the project phase to an established organization with sustainable funding and a long-term strategy for achieving impact on the digital news industry.

The Solution:

ENP hired Social Velocity to lead their strategic planning effort. With Social Velocity’s guidance, ENP created an advisory group of staff and key external stakeholders. Social Velocity led the group to analyze the external environment in which ENP operates, develop ENP’s theory of change, articulate the audiences ENP wants to target, and articulate the goals and objectives and corresponding financial projections of the next 3 years for the organization.

What Social Velocity Delivered:

  • Marketplace map

  • Theory of change

  • Defined target audiences

  • Idea funnel for evaluating new projects

  • New vision statement and revised mission statement

  • 3-year strategic plan and budget

  • Year 1 operational plan

The Results:

Because of their new strategic plan, ENP has focused their project development efforts, clearly defined where and with whom they want to work, and detailed their goals for the next 3-years. They are now working to implement the strategic plan and share their future plans with new funding sources. They are identifying new funders to help support the growth of the organization, expanding their collaborative partners, creating a formal advisory board, and streamlining operations. ENP staff are excited about the new direction and are actively working to have a greater impact on the future of digital news.

If you want to talk with Nell about whether a consulting engagement might be right for your nonprofit, fill out this form. We’ll get back to you within 24 hours to schedule a time to talk.

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