Growth Plan

Nonprofit organizations typically grow at an incremental rate, if at all. They may add a small percentage of people served every year. But some organizations have a real solution that could benefit many, many more people. When that is the case, a nonprofit needs to explore a growth planning process that could result in significant growth to the organization and the solution it provides.

The four-phased process Social Velocity takes a nonprofit organization through helps them to determine if they are ready to grow, what they should grow to become, a step-by-step plan for getting to growth, and a funding strategy and pitch to help them raise the growth capital required to implement the plan.

Here are the steps Social Velocity employs in growth planning:

1. Determine Options for Growth— Social Velocity guides the nonprofit to understand the external landscape they exist in (competitors, community needs, etc) and determine their options for growth given that landscape.




2. Analyze Capacity for Growth— Social Velocity assesses the current capacity of the organization in light of these options for growth, along 6 dimensions:
• Program delivery and impact
• Governance and leadership
• Finances and revenue generation
• External relationships
• Marketing and communications
• Systems, infrastructure and operations
3. Create a Plan for Growth— Social Velocity leads the nonprofit through a growth planning process that results in a 3-5 year strategic plan for growth




4. Create Capital Pitch and Prospect Strategy— Social Velocity helps the nonprofit create a compelling pitch, prospect strategy, and investor target amounts to raise the money necessary to achieve growth.

If you want to learn more about what the growth planning process looks like, read the English at Work or Heart House case studies.

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