Major Donor Plan

Major individual donors are often missing from a nonprofit’s funding picture, which is a real missed opportunity since 80% of the private funding to the nonprofit sector comes from individuals.  Nonprofit boards and staff often struggle to find and recruit major individual donors. But individual donor fundraising can help diversify a nonprofit’s funding picture, and major donor fundraising in particular, which requires a one-on-one relationship building model, can be a great way to systematically expand a nonprofit’s network and funding. It is also the highest and best use of a board member’s fundraising time.

Social Velocity’s process for creating a major donor campaign includes:

• Developing a case for support to convince major donors to give
• Creating a reasonable goal for the major donor campaign
• Breaking that goal into gift levels
• Mining your current donor base for potential major donors
• Determining the role of board and staff in the campaign
• Training your board on how major donor fundraising works and their unique role to play
• Developing an effective way to staff a major donor campaign
• Creating a system for moving prospects to become donors
• Developing a system for tracking prospects and donors

To learn more about Social Velocity’s process for launching a major donor campaign, you can read the Literacy Coalition case study.

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