Follow Social Velocity on Google Plus Follow Social Velocity on Facebook Follow Nell Edgington on Twitter Follow SocialVelocity on Linked In View the Social Velocity YouTube Channel Get the Social Velocity RSS Feed

Download a free Financing Not Fundraising e-book when you sign up for email updates from Social Velocity.

Creating a Capacity Capital Campaign guide screenshot

Why Raise Capacity Capital?
“Capacity capital” (or “philanthropic equity”) is just a fancy term for the money so many nonprofit organizations desperately need. It is a one-time infusion of significant money that can be used to strengthen or grow a nonprofit organization.

Capacity capital is NOT the day-to-day operating money nonprofits are used to raising and employing. Rather, capacity capital is money to build a stronger, more sustainable organization. Capacity capital is a one-time infusion of significant money to fundamentally and positively change the functioning of the organization.

A nonprofit could use capacity capital in many ways, for example to:

  • Plan and execute a program evaluation
  • Plan and launch an earned income stream
  • Create a strategic financing plan
  • Hire a seasoned Development Director, or other revenue-generating staff
  • Purchase a new donor database
  • Improve program service delivery
  • Upgrade website, email marketing, and/or social media efforts
  • Launch a major gifts campaign

But raising capacity capital is not like traditional fundraising. It involves determining how much capacity capital you need, creating a compelling pitch, deciding which prospective funders to approach, and educating those prospects about the power of capacity capital.

This guide will show you how.

How to Use This Guide
This guide is organized into 6 sections. Each section will require you to do some thinking, writing and planning. As you work your way through this guide you will be creating your capacity capital campaign.


  1. Create a Capacity Building Plan
  2. Determine a Capacity Capital Dollar Goal
  3. Break the Goal into Investment Levels
  4. Develop a Capacity Capital Ask
  5. Create a Prospect List
  6. Demonstrate the Return On Investment


Product Info:
Upon purchase, you will be emailed a link to download the PDF of the capacity capital campaign guide.

[wp_eStore:product_id:13:end] – $15