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“I felt a lot of affirmation when I read your e-book as I too believe fundraising as we knew it is history and sometimes that is hard for the board to understand and accept. Your series was incredibly powerful for me and will have a huge impact on us. I think your e-book will give [board and staff] some confidence to make tough decisions. On lots of different levels your e-book was exactly what I think we need right now.”

– Nonprofit Development Director

Financing Not Fundraising E-book


In the midst of an incredibly challenging economic situation that is not getting better any time soon, this e-book outlines a new vision for how the nonprofit sector gets funded. Fundraising in its current form just doesn’t work anymore. Indeed, traditional fundraising is holding the sector back by keeping nonprofits in the starvation cycle of trying to do more and more with less and less.

What the sector needs is a financing strategy not a fundraising strategy. Nonprofits have to break out of the narrow view that traditional FUNDRAISING (individual donor appeals, events, foundation grants) will completely fund all of their activities. Instead, nonprofits must work to create a broader approach to securing the overall FINANCING necessary to create social change.

This 27-page e-book is a compilation and expansion of the Social Velocity blog series Financing Not Fundraising from 2011. The blog series is an ongoing series, with new posts added throughout each year. The 12 chapters of this e-book are:

  1. What is Financing Not Fundraising?
  2. Create A Financial Strategy
  3. Align Money and Mission
  4. Find Individual Donors
  5. Develop a Message of Impact
  6. Raise Money for Building Capacity
  7. Explore New Types of Money
  8. Evaluate Earned Income
  9. Calculate Net Revenue
  10. Move From Push to Pull
  11. Stop Lying to Donors
  12. Getting Started

Product Info:
Upon purchase, you will be emailed a link to download the PDF of this e-book.

[wp_eStore:product_id:7:end] – $5

If you purchase 10 or more e-books (to share with your board, staff, or others) you will receive a 10% volume discount.