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convincing donors

How Convincing is Your Nonprofit’s Fundraising Ask?

beggingTired of the endless fundraising circuit, nonprofit leaders sometimes get frustrated when prospective donors won’t invest in their nonprofits, like this executive director:

“Here’s my problem…It’s obvious these people have money, they just don’t want to share it with us.”

What this executive director fails to realize is that the burden to connect the dots for donors lies squarely on her shoulders. It is up to nonprofit leaders to articulate – in a compelling, inspiring way – how their nonprofit is creating a solution to an important social problem, and why donors should care about and invest in that solution.

A Case for Investment can help you do just that.

Now more than ever, nonprofits are struggling for funding amid growing competition and diminishing available dollars. At the same time, burgeoning interest in performance management and impact investing have focused more donors on the outcomes their investment in a nonprofit will bring.

Donors, especially major donors, are less likely to give to a nonprofit because the organization “does good work” and more likely to give because a nonprofit demonstrates how it creates a solution to a social problem the donor cares about.

Those nonprofits that want to continue to attract and grow philanthropic investment must create a compelling, thoughtful argument for why a donor should give to their organization. This argument is called a “Case for Investment.” Driven by a thoughtful combination of data and emotion, a good Case for Investment can help a nonprofit communicate and connect with their target donors much more effectively.

The Case for Investment Step-by-Step Guide can help you create your nonprofit’s case.

case for investment guideAs one nonprofit executive director who used the Guide put it:

“I am using it as a catalyst to create a branding campaign with my Marketing Committee. Of course, this will be used for fundraising and grant writing as well. We really needed the framework to build value for our donors, volunteers, and clients.”

A good case for investment is the fundamental building block from which all donor communications, marketing materials, grant proposals, website language, and more is born.

The Case for Investment Step-by-Step Guide is broken down into ten sections:

  1. Why Create a Case for Investment?
  2. How to Use This Guide
  3. The Need
  4. Solution
  5. Impact
  6. Financial Model
  7. Strategic Direction
  8. Resources Required
  9. Social Return on Investment
  10. Next Steps

In each section there is a series of questions, which you will answer. Your answers to these questions become the basis for your final Case for Investment. Examples of other nonprofit’s cases for investment are highlighted in each section, allowing you to see how others have made their arguments.

The Case for Investment Guide is one of six guides in the Social Velocity Step-by-Step Guide Series. You can learn more and download this and other guides here.

Photo Credit: JHall159

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