creating a fundraising plan
I’m delighted to announce the release of the newest Social Velocity step-by-step guide, Creating a Nonprofit Financing Plan. This guide is designed to help you build a financing plan for your nonprofit and joins the growing list of Social Velocity tools available to nonprofits.
A financing plan, unlike a traditional fundraising plan, is an integrated, thoughtful, and strategic way to help a nonprofit raise enough money to achieve its programmatic and organizational goals. When you finance, instead of fundraise for, your nonprofit you are developing a long-term strategy for bringing enough money in the door to achieve your mission.
Financing means that instead of asking the question:
“How much can we accomplish with what we can raise?”
you start asking the question:
“How much should we raise to accomplish our goals?”
A financing plan differs from a fundraising plan in a number of ways. Unlike a fundraising plan, a financing plan:
- Raises all of the necessary revenue AND capital required to achieve the goals of your strategic plan
- Includes ALL activities that bring money in the door
- Supports the short AND long term goals of your nonprofit
- Funds your programs AND infrastructure
- Employs activities in line with your core competencies and mission
The Creating a Nonprofit Financing Plan Guide walks you step-by-step through the process of creating your nonprofit’s financing plan and is divided into 8 sections:
1. Align Money, Mission and Competence
2. The Financing Plan Framework
3. Create Revenue Goals
4. Create A Capital Goal
5. Create A Fundraising Infrastructure Goal
6. Operationalize the Plan
7. Monitor the Plan
8. Next Steps
With a clear financing plan, your nonprofit will bring more money in the door, in a more sustainable way, ultimately bringing you closer to achieving your mission and creating change in your community.
In an earlier post I talked about the common mistakes many nonprofits make in their fundraising plans. The biggest mistake is that they create a fundraising plan, not a financing plan. If you are serious about raising enough money to accomplish your goals, you need to create an overall Financing Plan for your organization. To help you do just that, I’m delighted to offer a repeat of our popular “Creating a Financing Plan” webinar. This webinar sold out when I offered it earlier this year. And here’s what one of those participants had to say about it:
“I loved the reframing of financing for desired results instead of funding for operations…your message to wed money to the mission was a big AHA moment, and I am now figuring out how to bring this to life for staff and Board.”
A financing plan is different than a typical fundraising plan for many reasons. Here is how they differ:
- A fundraising plan asks “How much can we accomplish with the money we can raise?” but a financing plan asks “How much should we raise to accomplish our goals?”
- A fundraising plan sets goals only for private revenue streams (foundation grants, individual gifts), but a financing plan includes goals for ALL money flowing to the organization (government grants, earned income, etc).
- A fundraising plan is for one year, whereas a financing plan is a strategy for attracting money for multiple years into the future.
- A fundraising plan has little to do with a nonprofit’s strategic plan, but a financing plan is based on what the nonprofit needs in order to meet the goals of their strategic plan.
- A fundraising plan is created only by the fundraising staff with no input or knowledge from the rest of the organization, but a financing plan is created with the whole organization’s input (board and staff).
- A fundraising plan only includes activities that raise money for programs, but a financing plan includes strategies for raising infrastructure dollars as well.
The “Creating a Financing Plan” webinar will help nonprofit leaders understand the steps to creating a financing plan for their organization. Webinar participants will learn how to:
- Set goals for ALL revenue streams flowing to the organization
- Determine the infrastructure dollars they need to raise
- Tie their financing plan to their strategic plan
- Create tactical steps to make the plan a reality, with activities, deliverables, people responsible, timeline
- Divide tasks by staff and board members
- Develop ways to monitor and revise the plan going forward
And remember, all of our webinars are available as recordings right after the live webinar, so even if you can’t make the time of the live webinar, you can still register and have access to all of the content.
I hope to see you there!
Creating a Financing Plan Webinar
The registration fee will get you:
- A link to a recording of the webinar, which you can watch as many times as you like
- The PowerPoint slides from the webinar
- The ability to ask additional follow-up questions after the webinar
Photo Credit: theurchiness
I’m delighted to unveil today our new Financing Not Fundraising Webinar Series. In each of the last three months I held an overview Financing Not Fundraising webinar that explained the concept and how nonprofits should approach their money generating activities in a very different way. This webinar is based on our popular Financing Not Fundraising blog series. Because the overview webinar was so popular and there was such a demand for more in-depth, topic specific webinars, I decided to launch a webinar series beginning this coming January. This series will take the individual concepts within Financing Not Fundraising one-by-one.
Below are the first four webinars in this series. As the year progresses, we will add additional webinars. There will be one Financing Not Fundraising webinar each month. And if you missed the overview webinar, you can still view a recording of it here.
Financing Not Fundraising Overview-Recorded Webinar
This recorded webinar from December 2011 shows nonprofits what this broader approach to securing the overall financing necessary to create social change looks like, including:
• How to align your nonprofit’s mission with the money needed to deliver on it
• Why a message of impact results in more money
• Understanding the critical difference between revenue and capital
• Why overhead isn’t a dirty word anymore
• How and why to calculate the net revenue of money raising activities
• When to explore new revenue streams
Creating a Financing Plan
This webinar will help nonprofit leaders create an overall financing plan to bring money in the door. This interactive webinar will help nonprofit leaders develop a plan that includes:
• All revenue streams flowing to the organization
• A strategy for funding programs and operations
• Opportunities to raise money for infrastructure
• Tactical steps with activities, deliverables, people responsible
• How to divide tasks by staff and board members
• Ways to monitor the plan going forward
Finding Individual Donors
Individual donors make up 80% of the private money flowing to the nonprofit sector, yet many nonprofits don’t know how to find and communicate with individual donors. This webinar will give you tools and strategies to:
• Engage your board in individual donor fundraising
• Use social media to connect with individual supporters
• Create events that resonate with individual donors
• Identify prospects
• Create a system for engaging individual donors
• Launch a major donor campaign
Creating a Message of Impact
No one likes to beg for money. And donors increasingly aren’t moved to give through the tin cup approach. A far more effective way to communicate with potential donors is to talk about the impact your nonprofit is having in the community. This webinar will help your nonprofit:
• Differentiate between donations and investments
• Talk about what your nonprofit does in the community
• Create a compelling case for support
• Target donors who care about your work
• Get your board excited about asking for money
• Articulate a social return on investment (SROI) for donors
Raising Capacity Capital
Capacity capital is the money that nonprofits desperately need, but find so hard to raise. It is money for infrastructure and organization building. It supports things like revenue-generating staff, launch of an earned income business, technology and systems, evaluation, training and consulting. If you want to move your organization out of the starvation cycle, you have to learn how to raise capacity capital. This webinar will show you how to:
• Talk about the importance of capacity capital to donors and your board
• Create a budget for the capacity dollars you need
• Develop a campaign goal
• Break the goal into donor ask amounts
• Identify prospective donors
• Give your board a role in the campaign
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