How Founder’s Syndrome Hurt the Komen Foundation

Last week’s stunning PR nightmare at the Susan G. Komen Foundation is a textbook example of how not to run a nonprofit. Komen decided early last week to pull all funding from Planned Parenthood and then went radio silent in response to an increasingly angered social media network. Finally they flipped their original decision while firing the anti-Planned Parenthood vice president for public policy, Karen Handel.

Komen’s PR response was woefully inadequate, their social media efforts were non-existent compared to Planned Parenthood’s, and their board decision-making process was flawed. And all of this follows their brand-busting decision last year to partner with KFC.

Obviously, the organization is not making good decisions.

But few people are placing the blame for these missteps where it should probably go, at the top. Karen Handel herself argued that she wasn’t the only decision maker, “I clearly acknowledge [my role] in the process, but to suggest I had sole authority is just absurd. The policy was vetted at all appropriate levels.”

I wonder if Komen isn’t suffering from classic founder’s syndrome. Founder’s syndrome is when the original founder of a nonprofit (or a leader who has been there for a very long time) creates a culture where:

• Power and influence all reside within the single founder
• The brand of the organization is inextricably linked to the personality of the founder
• Staff are powerless to speak up and be heard when they disagree with certain decisions
• The board of directors merely rubber stamps founder decisions and have no real authority over and provide no strategic direction to the organization
• Decisions are rarely tested or debated

Komen was founded by Nancy Brinker when her sister, Susan G. Komen, died of breast cancer in 1982. For such a massive organization (a 2010 budget of $400+ million), the Komen Foundation only has 9 board members, most of whom are friends or family of the founder . The organization’s structure and behavior have all the signs of classic founder’s syndrome.

In a healthy nonprofit environment, staff are allowed (even encouraged) to push back, ask hard questions, have their dissenting opinions heard.  And the board of directors has the ultimate strategic and fiscal authority for the organization. As a group, they debate and grapple with big strategic decisions. And, as a group, board and staff together are charged with achieving the mission.

When founder’s syndrome is present it can spell trouble for a nonprofit. Far beyond the PR nightmare we have witnessed the past week with Komen, founder’s syndrome can fundamentally weaken an organization. It can make the organization’s funding and brand name overly reliant on one person. It can cause a lack of critical and innovative thinking. Ultimately, it can mean that the organization becomes less about social impact and more about the personality of the founder.

What has played out with the Komen Foundation over the past few months should be a cautionary tale for other nonprofits. To be strong, effective, innovative and sustainable, a nonprofit must encourage a culture of group ownership. It remains to be seen if Komen learns from their mistakes, but at the very least perhaps other nonprofits can.

Photo Credit: Jeffrey

Tags: Karen Handel, Komen Foundation, Nancy Brinker, nonprofit board of directors, nonprofit founder's syndrome, nonprofit strategy, Susan G. Komen Foundation

9 Ways Board Members Can Raise Money Without Fundraising

I’ll admit it, I’ve been on a board fundraising kick lately in the blog (here and here). I just think that if your nonprofit is going to become more strategic and financially sustainable, you have to start from the beginning (or the top, as it were). In my last blog post I discussed how to overcome excuses for why a board member can’t bring money in the door. But the fact remains that a majority of people don’t like to (or simply won’t) ask for money.

The good news is that there are lots of other things board members can do to bring money in the door. And remember, if you are financing not fundraising your organization, your definition of “bringing money in the door” should be very broad.

Here are 9 things you could ask your fundraising-shy board members to do:

1. Help create or evaluate a business plan for an earned income venture. If you have business leaders or entrepreneurs on your board this would be a great use of their time and add tremendous value to your organization. If they can help you create a more profitable business, they are directly contributing to your organization’s bottom-line.




2. Advocate for government money. You may have a board member that can’t stand the idea of asking their friends for money, but they are well connected in city, county, state or federal government and could open doors to you for government contracts, grants, fee-for-service or other government monies.




3. Provide intelligence on prospects. If you have a board member that seems to know everyone in town, but for whatever reason refuses to ask any of them for money, they can still be incredibly useful. You may be getting ready to ask a prospective donor for $1,000, and this board member can tell you what that person has already given to, at what level, who else might know them and so on. When you make an ask, the more information you have going into it, the more successful you will be.




4. Set up a meeting with a prospective customer. If your nonprofit is engaged in an earned income venture, you probably always need help with new sales. If you have a board member who is part of, or connected to, the target customer(s) of your business, they could open doors to new customers. Or at the very least, they could help you think through your sales and marketing strategies and make them  more effective so that you can attract more customers.




5. Email, call or visit a donor just to say thanks. The stewardship of a gift is an often forgotten, but incredibly critical, part of the fundraising process. According to Penelope Burk’s annual donor survey, 84% of donors would give again if they were thanked in a timely way. And being thanked by a board member is a bonus. A donor who renews their gift to a nonprofit is providing more money for the organization.




6. Explain to a prospect why you serve. A board of directors is a group of volunteers who care so much about the mission of the organization that they are willing to donate their time (a precious resource) to the cause. As a donor, it is affirming to see that a volunteer is contributing time, but it is even more motivating to hear, in the board member’s own words, why they feel compelled to serve this organization. That story can be enough to convince someone to give.




7. Host a small gathering at your home. Over the course of a year, most people invite a gathering of friends and/or family into their home at least once. A board member could take a few minutes at their next dinner party, birthday celebration or Super Bowl feast to talk about something that is near and dear to their heart: the nonprofit on whose board they serve. They don’t have to ask people for money, but they could simply say, “If you’re interested in learning more, let me know.” And then the nonprofit’s staff could take it from there with those who are interested.




8. Recruit an in-kind service. If a board member could remove an expense line item from a nonprofit’s budget that would directly contribute to a stronger bottom-line. For example, if a board member works at an ad agency, could they convince their company to provide some pro-bono marketing services to their nonprofit? But keep in mind, these in-kind donations must be of value to the nonprofit and provide an offset to a direct cost that the nonprofit would otherwise have to bear.




9. Negotiate a lower price from a vendor. Do you have a board member with great negotiating skills (think of all of those lawyers on your board). Could they negotiate with your insurance providers, office space rental company, or printers, for a lower price? If so, that’s more money in the bank.

If you think of a board member’s “get” responsibilities in these much broader terms, then I find it difficult to imagine a board member who cannot bring money in the door. You just have to get strategic about how each individual board member can best contribute to the organization’s bottom-line.

Photo Credit: DeeganMarie

Tags: Board of Directors, earned income, financing not fundraising, nonprofit board of directors, nonprofit fundraising

Financing Not Fundraising: Jump Start Your Board

In part 12 of our on-going Financing Not Fundraising blog series we’re talking about activating an often under-used nonprofit financing resource: the board of directors. The words “fundraising” and “board” can sometimes seem so incongruous that it results in  a lot of eye-rolling on the part of an executive director. As a general (and probably optimistic) rule, nonprofit boards of directors are not very helpful at bringing money in the door. It is often a chicken or the egg scenario that leaves many nonprofits at an impasse. But I believe it is up to the executive director to get tough and strategic about getting her board to take action.

If you are new to our Financing Not Fundraising blog series, the series is about how nonprofits must break out of the narrow view that traditional FUNDRAISING (individual donor appeals, events, foundation grants) will completely fund all of their activities.  Instead, they must create a broader, more strategic approach to securing the overall FINANCING necessary to create social change. You can read the entire series here.

If you want to learn more about how to apply the concepts of Financing Not Fundraising to your nonprofit, check out our Financing Not Fundraising Webinar Series.

Here are some ways to get your board to bring more money in the door:

• Make Them Strategic. Involve them in strategic planning. No one wants,  or is able, to raise money without a bigger plan. If you don’t currently have a strategic plan, put one together, but make sure to get the board involved in the whole process. It must be their strategic plan if they are going to help finance it. If you already have a strategic plan, make sure that you are updating the board, and more importantly, asking for their help on implementing it at every board meeting. It’s not enough to create a strategic plan, you must keep the board engaged in making it come to fruition.




• Force Them to Give. Once your board is excited about the strategic plan and the future direction of the organization, get them to invest. It is unconscionable to me that there are still nonprofit board members who don’t make a financial contribution to their organization. Make it abundantly clear that a contribution (at a level significant to them) is a requirement of service. No one can convincingly ask someone else for money if they aren’t giving themselves. End of story.




• Focus Their Fundraising. The highest and best fundraising use of a board member is major donor recruitment. Stop asking board members to be involved in any and all aspects of fundraising (event planning, direct mail letter creation, grant writing). Instead have them focus on tapping into their networks to bring people to the organization. And no matter how “connected” you may or may not think your board members are, believe me, their networks are vast. They include their friends, family, neighbors, co-workers, social media fans/followers, church congregants, fellow alumni and on and on. Ask each board member to come up with 5 people in their network that they think have the capacity to give at your major donor level. Then have the board member spend the year focusing on getting those people in the door.




• Integrate Money into Every Conversation. A lot of boards don’t like to talk about money: either raising it, or how it is spent. Boards often have limited financial management conversations, skimpy or non-existent finance committees, and a general preference for discussing mission over money. But you can’t let them get away with that. It is absolutely critical that money be fully integrated into any conversation the board has. They must understand what the financial model of the organization is and be continually monitoring the ability of that model to deliver on mission.




• Don’t Sugar Coat Anything. The tendency in the sector is to treat a board as the organization’s most important donors and from which you hide the truths about your organization. But you need to move beyond that and start helping the board to understand the harsh realities of your work. The next time your board asks you to raise more money without additional staff, or add programs without new funding, or go down a rabbit hole for no reason, tell them “No.” Give them your honest appraisal of what the organization should or shouldn’t do. And make sure they listen.

Boards need to step up. There is no doubt. But it is up to the executive director to make sure that they do. By getting your board to be strategic, focused, invested, integrated and aware they can start helping to finance your work.

Photo Credit: Intercontinental Hong Kong

Tags: board fundraising, board role in fundraising, executive director, financing not fundraising, major donor fundraising, nonprofit board of directors

A New Approach to Nonprofit Funding: Financing Not Fundraising Webinar Series

I’m delighted to unveil today our new Financing Not Fundraising Webinar Series. In each of the last three months I held an overview Financing Not Fundraising webinar that explained the concept and how nonprofits should approach their money generating activities in a very different way. This webinar is based on our popular Financing Not Fundraising blog series. Because the overview webinar was so popular and there was such a demand for more in-depth, topic specific webinars, I decided to launch a webinar series beginning this coming January. This series will take the individual concepts within Financing Not Fundraising one-by-one.

Below are the first four webinars in this series. As the year progresses, we will add additional webinars. There will be one Financing Not Fundraising webinar each month. And if you missed the overview webinar, you can still view a recording of it here.

I hope you’ll join us for these webinars!

Financing Not Fundraising Overview-Recorded Webinar
This recorded webinar from December 2011 shows nonprofits what this broader approach to securing the overall financing necessary to create social change looks like, including:

•    How to align your nonprofit’s mission with the money needed to deliver on it
•    Why a message of impact results in more money
•    Understanding the critical difference between revenue and capital
•    Why overhead isn’t a dirty word anymore
•    How and why to calculate the net revenue of money raising activities
•    When to explore new revenue streams

Download the Webinar

Creating a Financing Plan
Tuesday, January 24, 2012
12:00 noon -1:00 pm Eastern

This webinar will help nonprofit leaders create an overall financing plan to bring money in the door. This interactive webinar will help nonprofit leaders develop a plan that includes:

•    All revenue streams flowing to the organization
•    A strategy for funding programs and operations
•    Opportunities to raise money for infrastructure
•    Tactical steps with activities, deliverables, people responsible
•    How to divide tasks by staff and board members
•    Ways to monitor the plan going forward

Register Now

Finding Individual Donors
Wednesday, February 22, 2012
12 noon-1:00pm Eastern

Individual donors make up 80% of the private money flowing to the nonprofit sector, yet many nonprofits don’t know how to find and communicate with individual donors. This webinar will give you tools and strategies to:

•    Engage your board in individual donor fundraising
•    Use social media to connect with individual supporters
•    Create events that resonate with individual donors
•    Identify prospects
•    Create a system for engaging individual donors
•    Launch a major donor campaign

Register Now

Creating a Message of Impact
Tuesday, March 27, 2012
12 noon – 1:00pm Eastern

No one likes to beg for money. And donors increasingly aren’t moved to give through the tin cup approach. A far more effective way to communicate with potential donors is to talk about the impact your nonprofit is having in the community. This webinar will help your nonprofit:

•    Differentiate between donations and investments
•    Talk about what your nonprofit does in the community
•    Create a compelling case for support
•    Target donors who care about your work
•    Get your board excited about asking for money
•    Articulate a social return on investment (SROI) for donors

Register Now

Raising Capacity Capital
Wednesday, April 25, 2012
12 noon – 1:00pm Eastern

Capacity capital is the money that nonprofits desperately need, but find so hard to raise. It is money for infrastructure and organization building. It supports things like revenue-generating staff, launch of an earned income business, technology and systems, evaluation, training and consulting. If you want to move your organization out of the starvation cycle, you have to learn how to raise capacity capital. This webinar will show you how to:

•    Talk about the importance of capacity capital to donors and your board
•    Create a budget for the capacity dollars you need
•    Develop a campaign goal
•    Break the goal into donor ask amounts
•    Identify prospective donors
•    Give your board a role in the campaign

Register Now

Tags: creating a fundraising plan, creating a message of impact, financing not fundraising, finding individual donors, fundraising webinar, nonprofit board of directors, nonprofit fundraising, raising capacity capital

Preventing Social Change Burnout

Perhaps it is the nature of trying to solve the intractable, but social change leaders are heading for burnout. I see it more often lately. A nonprofit leader  gives me a dazed look, rubs her temples with exhaustion, throws her hands up in the air, seriously considers just giving up.

The exhausting, endless hamster wheel nonprofit leaders live on is just not sustainable. At some point they will give out.

But the leaders who are driving social change are the very people we need to persevere. Because if they give up, where does that leave those who so desperately need the solutions they are providing?

Here are some things social change leaders can do to overcome burnout:

• Get Brutally Honest. With your donors, with your board members. Stop telling people what they want to hear and start being honest about the limits of your time, your staff’s capacity, your program’s scope. And stop chasing rabbit holes for your board or donors. You know what the reality is, so stop hiding it.




• Stop Fundraising. The thing that burns executive directors out more than anything is the endless, dysfunctional fundraising cycle. But if you could switch to a more effective strategy for bringing money in the door, and start to engage others (board members, donors, volunteers) to help, you would have a much smaller burden on your shoulders.




• Raise Capacity Capital. Executive directors are tasked with way too much. Most nonprofit staffers are doing the jobs of 2 or 3 people. That’s fine for awhile, but not long term. The only way out of that vicious cycle is to raise some money to hire key staff, or buy effective technology. That’s capacity capital.




• Get Inspired. Social change can be very inspiring. When you hit a wall, read about other leaders and the hurdles they faced, visit your own program and see the change that is happening every day, ask your staff and board why they are involved, ask donors why they give.




• Forgive Yourself. One thing I absolutely love about social change leaders is their undying commitment to the cause. So many of them have a deep calling for the work they do. But that can also have a dark side. They can become so passionate that they think taking a day off would be to let down the cause. They sometimes picture themselves as Superman and deny their human need for rest and regeneration. But the only way to create lasting change is to make it sustainable. You need to know when to say when.




• Get Some Help. You may be born to lead change, but a true leader knows how to engage others. You cannot do it all. Recruit and retain a staff to whom you can confidently delegate. Recruit a board that steps up to take key pieces off your plate. Ask your donors to tap into their networks to do some fundraising for you. This is not a one person show, rather you need to view yourself as a cheerleader, organizer, and leader of a vast army of people who are making social change happen.

When you feel your eyes glaze over, your head start to spin, a yearning for the family you haven’t seen in weeks, it’s time to take a step back. You are engaged in a marathon, not a sprint, and you can’t burnout after the first 5 miles. Long-term change takes time. Pace yourself.

Photo Credit: gb_packards

Tags: Executive Directors, Fundraising, nonprofit board of directors, nonprofit burnout, nonprofit capacity capital, nonprofit leaders, nonprofit starvation cycle

The Simplicity of Telling the Truth

There was an overwhelming reaction to my post last week, 5 Lies to Stop Telling Donors. I received more comments on that post than any other blog post in the 3 year history of the Social Velocity blog.

It seems there was a sort of collective sigh of relief in being told that it’s ok to be honest with donors. There were some amazing comments from readers, you can read all of the comments here. But I wanted to highlight a few in particular.

Some readers have been telling their donors the truth for awhile, like Sharon:

I have been honest with my donors for years, but I know I am in the minority, because some of my donors appear shocked when I explain the truth. I hope many more non profits accept this truth, because it’s only when the majority of us pull together that we will see real change.

And this from Linda,

Thank you so very much. This is a conversation that we often have in our world. Amen to transparency and truth. Well done!

And others recounted their own experiences of working with donors who don’t get it, like Curtis:

We recently had someone offer us $1,400 and they had this huge laundry list of expectations. At our new location $1,400 barely covers the electric bill for a single month.

And Kelly:

I am so on board with being real with funders and board members about what it takes to run our program! I had to inform my board that my staff can not be paid with in-kind donations!

I get the sense that there are many nonprofit leaders out there who want to be up front and honest with donors. Maybe they just need permission to do so.

Perhaps Marjorie says it best. The nonprofit sector needs to stand up for what they really need in order to be successful at solving social problems:

In an era of shrinking federal & state funding for human services, it’s tempting to feel relieved at “flat funding”. Trying to make that work just leads to substandard services delivered (in the case of nursing homes, day care, etc) by front-line staff without a living wage or health insurance. Rather than enable the illusion that the nonprofit sector can miraculously make it work, there are times we need to say that WE CAN’T DO IT without appropriate funding … and let public funders and policy-makers deal with the consequences of their budget decisions.

Thanks so much for the comments, everyone, and keep them coming! You are an inspiration to me. Stand up for your work, for your organizations, for your staff, and tell donors what they really need to hear.

Tags: Fundraising, nonprofit board of directors, nonprofit donors, Philanthropy

Financing Not Fundraising: 5 Lies to Stop Telling Donors

In part 11 of our ongoing blog series, Financing Not Fundraising, we are talking about being brutally honest with your donors. If nonprofits are going to truly break free from the vicious fundraising cycle, they must find the courage to tell funders how it really is. And since board members are a nonprofit’s closest supporters and (I hope) donors, you need to stop telling them these lies as well.

If you are new to our Financing Not Fundraising blog series, the series is about how nonprofits must break out of the narrow view that traditional FUNDRAISING (individual donor appeals, events, foundation grants) will completely fund all of their activities.  Instead, they must create a broader, more strategic approach to securing the overall FINANCING necessary to create social change. You can read the entire series here.

If you want to learn more about how to apply the concepts of Financing Not Fundraising to your nonprofit, check out our Financing Not Fundraising Webinar Series

If you want to break free of the exhausting cycle of fundraising, a key step is to start being brutally honest with funders. Here are the top 5 lies you have to stop telling donors:

1. X% of your donation goes to the program
   The distinction between “program expenses” and “overhead” is, at best, meaningless and, at worst, destructive. You cannot have a program without staff, technology, space, systems, evaluation, research and development. It is magical thinking to say that you can separate money spent on programs from money spent on the support of programs. Donors need to understand, and you need to explain to them, that “overhead” is not a dirty word. A nonprofit exists to deliver programs. And everything the organization does helps to make those programs better, stronger, bigger, more effective.




2. We can do the same program with less money
   No you can’t. You know you can’t. You are already scraping by. Don’t accept a check from a donor who wants all the bells and whistles you explained in your pitch, but at a lower cost. Explain the true costs, including administrative costs, of getting results. Politely, but firmly, explain to them that an inferior investment will yield an inferior result. If they simply can’t afford the price tag, then encourage them to find fellow funders to co-invest with.




3. We can start a new program that doesn’t fit with our mission or strategy
   Yes that big, fat check a donor is holding in front of you looks very appealing. But if it takes your organization in a different direction than your strategy or your core competencies require, accepting it is a huge mistake. Nonprofits must constantly ensure that money and mission are aligned. Otherwise the organization will be scattered in countless directions with an exhausted staff and confused donor base. Don’t let a donor take you down that road.




4. We can grow without additional staff or other resources
   Nonprofit staff truly excel at working endless hours with very few resources. They have perfected the concept of doing more and more with less and less. But someday that road must end. Nonprofit leaders have to be honest with donors when their staff and resources are at capacity. Because eventually program results will suffer and the donor will receive little in return for their investment.




5. 100% of our board is committed to our organization
   If that’s true, then you are a true minority in the nonprofit sector. Every nonprofit board I know has some dead  wood. Members who ignore fundraising duties, don’t contribute to meetings, miss meetings, take the organization on tangents are always present. It’s a fact that funders want to see every board member contributing. But instead of perpetuating the myth that 100% is an achievable reality, be honest with funders. Tell them that you continually analyze each individual board member’s contributions (financial, intellectual, time) and have a clear plan for addressing deficiency, including: coaching, peer pressure, training, asking for resignations. Getting to 100% is probably never realistic, it is far better to demonstrate that you are tirelessly working toward 90%.

Stop the madness. We need to stop telling funders what they want to hear and then cursing them behind their backs when they set  unrealistic expectations. Funders must be made to understand the harsh realities of the nonprofit sector if they are ever to be expected to help bring change.

To download the 27-page Financing Not Fundraising e-book, click here.

Tags: being honest with funders, financing not fundraising, money and mission, nonprofit alignment, nonprofit board of directors, nonprofit fundraising, nonprofit overhead, program expenses

10 Great Social Innovation Reads: September

There were lots of great discussions and developments in the world of social innovation in September. So much so, that I had a really hard time narrowing down to ten. But alas, here are my top 10 of the last month. As always, please add what I missed to the comments. If you’d like to see the expanded list of what catches my eye, follow me on Twitter @nedgington.

You can also read the lists of Great Reads from previous months here.

1. Two really interesting divergent reports on the results of social change work. First, a $1 million, 6-year study of nonprofit After School Matters shows that the program doesn’t really change lives.




2. And a year after Facebook founder, Mark Zuckerberg’s $100 million grant to Newark public schools, some positive results are trickling in.




3. After the August resignation of Steve Jobs from Apple due to health reasons, people came out in droves to criticize him for his poor philanthropic record. Dan Pallotta rose to his defense, arguing, in a thought-provoking way, that Jobs’ contributions to the world at large make him the World’s Greatest Philanthropist.




4. In an exciting move to kick-start social impact bonds (a government bond that allows private investors to invest capital in nonprofits and then gain a return if the nonprofit achieves promised outcomes), the Rockefeller Foundation granted Social Finance $500K to develop the social impact bond market in the US.




5. September was the month of the 4th annual Social Capital Markets Conference that brings social entrepreneurs and the funders of social entrepreneurs together. Over the course of the four SoCap conferences there has been a recurring tension between philanthropy and impact investing. Adin Miller reported from SoCap that the great convergence between philanthropy and impact investing has disappointingly not yet happened.




6. The Washington Post shows us the devastating impact of the economic crisis in five charts.




7. At long last, CharityNavigator, one of the best known nonprofit rating systems, unveils their Charity Navigator 2.0, an expanded rating system that includes financial health, accountability, and transparency measures. Every nonprofit should understand this important change and what it means for their organization.




8. Lucy Bernholz discusses a fascinating distinction between problems and difficulties and the implications for social change efforts. “Problems have solutions; solve them and problems go away. Difficulties don’t have solutions; they require continual address.”




9. On the Harvard Business Review blog Lucy Marcus argues In Troubled Times, Boards Must Step Up.




10. In a similar vein, Mario Morino from Venture Philanthropy Partners argues that Board Members Cannot Check Their Courage at the Door.

Photo Credit: MMcQuade

Tags: Adin Miller, After School Matters, CharityNavigator, Dan Pallotta, Facebook, impact investing, Lucy Bernholz, Mark Zuckerberg, Newark public schools, nonprofit board of directors, program evaluation, SoCap, Social Capital Markets conference, social impact bonds, Steve Jobs philanthropy