The View from an “Old” Social Enterprise: An Interview with Jim Gibbons

In this month’s Social Velocity blog interview, we’re talking with Jim Gibbons, president and CEO of Goodwill Industries International. Goodwill is such an interesting case because the organization has been practicing social entrepreneurship since long before it became cool, which I’ve talked about before. Goodwill started in 1902 in Boston and in 2010 provided jobs and job training to 2.4 million people with a budget of $4 billion. Gibbons earned his B.S. in industrial engineering from Purdue University, and a M.B.A. from the Harvard Graduate School of Business Administration, where he was the first blind person to graduate with a master’s in business administration.

You also can read past interviews in our Social Innovation Interview Series here.

Nell: Goodwill has employed a social enterprise model for over a century, long before social entrepreneurship was a buzzword. What made Goodwill so forward-thinking?

Jim: Goodwill is often referred to as “the original social enterprise” particularly by leading social entrepreneurs in the field such as Jim Fruchterman. Goodwill’s roots are deeply established in the belief of the human potential of dignity and self-sufficiency, and in an early learning that the people we serve want a “hand up, not a hand out.” Our founder, Reverend Edgar J. Helms, engrained in our culture his strongly held belief that we must challenge the status quo and be “dissatisfied until every person with a disability or disadvantage has an opportunity to develop to their fullest potential.” This drives the entrepreneurial spirit that exists at every independent, community-based Goodwill agency, allowing them to continually adapt and reinvent themselves in order to meet the needs of local communities.

Nell: How do you think an “old-fashioned” nonprofit like Goodwill fits into this growing social innovation movement? How do you make sure Goodwill is part of that movement and doesn’t get left behind?

Jim: The Goodwill brand is a household name and fortunately still leads efforts in social entrepreneurism, community collaborations and innovation. By staying ahead of the curve, we don’t fall behind. Goodwills are relentless in their desire to understand and meet the needs of the diverse local communities in which they operate. Goodwills challenge themselves to remain relevant and meaningful to the three million people we collectively serve each year. Goodwills across the United States and Canada have found the sweet spot of uniting enterprise with caring, ensuring that our social enterprise model is optimized in a way that empowers people and builds communities that work.

Nell: Goodwill has many more competitors these days than it did 10 years ago, particularly from for-profit competitors. How do you manage the competitive landscape and is it having a negative effect on your model?

Jim: As a market leader in this space, Goodwill always keeps its eye on external forces. We use our social enterprise model to advance millions of people who might not otherwise have the tools or help to succeed in life. We admire legitimate and credible nonprofits that leverage similar models to achieve their mission. While we do not condone the practices of those who market themselves to the public as something they are not, we welcome fair and honest competition, as we have earned the trust and support of more than 66 million customers as well as the people we serve every day. Goodwill earns the trust of shoppers by providing excellent value for their hard earned money. In addition, we earn the trust of donors through the assurance that we maximize the value of their donations in order to return the most benefit to the people we serve in local communities. At Goodwill, your donations generate opportunities for people to achieve economic stability, and build strong families and vibrant communities by offering job training, employment placement services and other community-based programs, such as financial education and youth mentoring. In addition, 84 percent of Goodwill’s revenues go directly into these programs, so members of the public can be sure that their donation(s) will have a direct impact on the people in your community. Last year, Goodwill’s retail enterprise revenues grew more than 12.5 percent, indicating that the public, even with increased for-profit competition, still values and trusts Goodwill.

In addition, we plan to remain a market leader through responsible community leadership. Across the United States and in Canada, we are working with municipalities and local governments to ensure that misleading donation bins are clearly marked so that the public is aware of whether or not their donations go to help someone in need, or if they simply add to a company’s profits. We also teach donors to check out a charity’s legitimacy and revenue information about overhead and administrative costs by contacting their attorney general or secretary of state’s office, a charity rating agency such as Charity Navigator or GuideStar, or online resources such as GreatNonprofits or Philanthropedia.

Nell: What do you do at Goodwill to continually innovate and reinvent the model? How is it possible to continue to innovate at a 100+ year old organization?

Jim: It’s not only possible to innovate, it’s necessary if we want to remain a leader in our market. At Goodwill, we don’t think of innovation as the creation of the next iPhone, but rather as the next idea that allows us to serve the communities we’re a part of in the most meaningful and impactful way. For example, at the Goodwill Industries of South Florida (Miami), they innovate every day and put thousands of people with disabilities back to work. People with disabilities enrolled in their programs learn apparel manufacturing, flag manufacturing, document destruction, and janitorial services. The Goodwill offers a broad range of flexible business solutions to private and public companies, while helping their employees achieve their independence. And it doesn’t stop there. We are committed to customizing the assistance workers need to achieve their peak performance, and we encourage them to continue to advance in their careers.

In Winston-Salem, NC, and Eugene, OR, (Goodwill Industries of Lane and South Coast Counties), we deploy ’Prosperity Centers’ that optimize community resources and drive community collaboration for the benefit of the people. Prosperity Centers are dedicated to assisting people in the community to succeed financially. That doesn’t just mean helping workers find jobs; it means giving them all the tools they need to build financial security and independence once they have a job, including resume-writing assistance, skills assessment, career counseling, access to computer and high-speed internet, and help with interviewing skills and financial counseling. At each of these centers, financial professionals talk to participants about their financial goals, and help them come up with a personal plan to meet those goals, whether that’s regularly paying their bills on time, reducing personal debt, starting savings to go to school, or investing in a big purchase like a car or home. With like-minded agencies partnering together, they are able to harness their resources, eliminate redundancies, strengthen their impact, focus the delivery of their services to meet the needs of local communities, and have a meaningful impact on their citizens.

At the San Francisco Goodwill, we’ve deployed the “Back On Track” program. A partnership with the San Francisco District Attorney’s Office and the Family Services Agency, “Back On Track” provides intensive case management to individuals who have been arrested for a non-violent, first-time drug sale felony. Goodwill provides job readiness workshops, case management, career advising, life skills workshops and job training and education placement. For every individual we train, we save the government an estimated $20,000 in jail/prison costs. This program has a less than 10 percent recidivism rate – compared to a 75 percent rate with other programs.

In Cincinnati, the Ohio Valley Goodwill Industries, paves an example for other service organizations that provide services to veterans. One hundred percent of the veterans they serve are homeless, and many have physical disabilities or mental health issues such as PTSD and TBI. Each veteran has a case manager who works with him or her to develop an individualized program plan. The Goodwill provides transitional housing for these veterans and strives to provide services to them in a holistic manner in order to achiever lasting success, a return to family, community and self-sufficient living. All of these innovative examples are shared across the Goodwill network, and modified and adapted to best meet the needs of local communities.

Nell: Goodwill is pretty active in the social media space and in fact you do a fair bit of Tweeting yourself (@jdgibbons). How have you integrated social media into your mission? What does it allow you to do?

Jim: Goodwill is a networked enterprise where the local Goodwills make up the heart and soul of the brand, and they participate in social media with aligned brand messages that communicate their local activities and impact. We’ve integrated social media into our global and national communication strategies in a powerful way because it’s an awesome tool for educating people about our brand. And we’re giving attention to having real conversations at the level that is important to our stakeholders and builds relationships with them.

Nell: You were recently appointed by President Obama to the White House Council for Community Solutions, which is a pretty interesting group working on bringing the public, private and nonprofit sectors together to solve problems. What is that group working on and what results are you seeing so far?

Jim: It’s exciting to work with a group of leaders from a variety of sectors to raise awareness on how collaborations solve problems in a profound way. Recently, the Council announced its commitment to expand job opportunities for youth through the White House Summer Jobs+ initiative. The initiative is a call-to-action for businesses, nonprofits and the government to provide opportunities for youth to obtain life skills, education, training, and social supports that are relevant for long-term employment, and to work together to provide pathways to employment for youth ages 16-24 (referred to as ‘opportunity youth’) who are low-income or face disadvantages to finding employment and related opportunities.

Goodwill will be supporting the Summer Jobs+ program by hiring 1,200 youth ages 16 to 24. Goodwills across the country will also provide more than 3,200 youth with life skills services, including communications, time management and teamwork; more than 2,300 youth will receive work skills services. In addition, 2,000 youth will be provided learn and earn opportunities, where they will gain the ability to acquire their first paid employment position, either through the form of paid internships or permanent positions that provide on-the-job training at Goodwill locations. Thousands of additional youth will also be provided with virtual career mentoring and exploration services.

The Summer Jobs+ initiative was created in response to research that shows that at least one in six young people ages 16-24 are disconnected from the two systems that offer the greatest hope for their future: school and work.

Tags: Charity Navigator, Goodwill, GreatNonprofits, GuideStar, Jim Gibbons, PHilanthropedia, Social Entrepreneurship, social innovation, White House Council for Community Solutions

10 Great Social Innovation Reads: January 2012

I can’t believe that January is already over, it was a complete blur. Nonetheless there was lots to read and ponder in the past month in the world of social innovation. Below are my ten picks of the best reads, but as always, please add what I missed in the comments. And if you want to see other things that caught my eye, follow me on Twitter, Facebook, LinkedIn or Pinterest (I’m starting to really love this new one!).

1. Socialbrite has created a mega calendar of 2012 nonprofit & social good conferences. Perfect for planning your year ahead.




2. In their Fast Company article, It’s Time To Start Judging Nonprofits Like For-Profits, Alexa Clay and Jon Camfield tell donors “Do not be turned off by high overheads. They’re healthy. They mean the organization has a longer-term view on its role in making change.” Amen to that!




3. Crowd-sourcing meets behavioral economics meets iPhone apps. A new approach to getting people to eat better. Love it.




4. FastCompany profiles the business pioneers who really understand and embrace the new chaos in which we all now operate. This should be required reading for any leader (for-profit or nonprofit).




5. I love it when we can use history to understand current trends. Phil Buchanan, CEO of the Center for Effective Philanthropy, reviews historian Oliver Zunz’s new book, Philanthropy in America. In so doing, Buchanan describes 7 “new” philanthropic concepts that really aren’t so new.




6. Jason Cohen from A Smart Bear always has a way of finding hope in the entrepreneurial process. Although this post is focused on “traditional” entrepreneurs, I think it holds for social entrepreneurs as well: Entrepreneurship is a torturous chaos, until it isn’t.




7. I have always said that in order to be a truly effective social change leader, you must be able to fully wield the financial sword. Kate Barr from the Nonprofit Assistance Fund in Minnesota breaks it down in the Executive Director’s Guide to Financial Leadership




8. January saw a pretty impressive mobilization of people via social media to protest against SOPA (the Stop Online Piracy Act) and PIPA (Protect Intellectual Property Act). Dowser helps us understand what it means for online protest more broadly.




9. In an increasingly competitive and resource-strapped environment it is even more critical that nonprofits be able to demonstrate the impact of their work. Here is a great example of how a Michigan arts collaboration demonstrates the economic impact of the arts in their community.




10. Hull House, one of the oldest and most impressive American nonprofit organizations closed its doors in January. The Bridgespan Group explains the implications.

Photo Credit: ilovememphis

Tags: Bridgespan Group, Center for Effective Philanthropy, crowd-sourcing, executive director, Hull House, Nonprofit Assistance Fund, nonprofit conferences, nonprofit economic impact, nonprofit financial management, Phil Buchanan, Philanthropy, PIPA, social change conferences, Social Entrepreneurship, SOPA

10 Great Social Innovation Reads: November

November was another great month in the world of social innovation. Here is my pick of the top 10 posts, articles, graphics, and discussions. As always, please add your favorites from the month to the comments. And if you want to see a longer list of what catches my eye, follow me on Twitter @nedgington. You can also read past months’ 10 Great Reads lists here.

1. Some very interesting reports and predictions on how nonprofits and philanthropy are changing. First, the Philanthropic Ventures Foundation predicts a pretty exciting future for philanthropy. And Blackbaud released a report on what 35 experts think it will take to grow philanthropic giving in the US. And finally the 2011 Nonprofit Almanac is out. The annual report shows the nonprofit sector growing and that giving is back to 2000 levels




2. DC Central Kitchen founder and nonprofit sector advocate Robert Egger launched a new group called CForward to help nonprofits fight for their rightful place at the political table.




3. The Washington Post gets into the social innovation business by launching a new “On Giving” section to discuss philanthropy, social entrepreneurship, socially responsible business and much more.




4. The Nonprofit Finance Fund offers a great worksheet to assess a nonprofit’s strengths and weaknesses in order to link their financial health to their impact. Love it!




5. HubSpot offers a great infographic on pull vs. push marketing, but I’d argue it applies to fundraising as well.




6. The Alliance for Global Good is launching a $10 million fund to promote innovation in philanthropy. The new fund will “draw attention to charities that have found new approaches to tough problems and provide money to help them expand their work.”




7. On the Unsectored blog Jeff Raderstrong encourages us to start asking the right questions about the charitable deduction currently the focus of so much debate.




8. Always one to tell it like it is, Mario Morino from Venture Philanthropy Partners offers 6 Wrenching Questions Every Board Member Must Answer.




9. Jim Kucher argues on his blog that there is a bipolar disorder in social entrepreneurship, between the competing, and sometimes conflicting, social and business perspectives.




10. Tom Tierney, chairman of Bridgespan Group, a nonprofit consultancy, has written a paper, “The Donor-Grantee Trap, about the dangers of the nonprofit starvation cycle. In a recent interview about it, he argues “Nonprofits should be clear about their definition of success, articulate their strategy for achieving success and be up front about what that costs. That includes understanding the organization’s true overhead costs and making a case for funding good overhead.” Amen to that!

Photo Credit: Sim Van Gyseghem

Tags: charitable deduction, Nonprofit Almanac, nonprofit board members, nonprofit trends, Philanthropy, Social Enterprise, Social Entrepreneurship, social innovation

The Road to a Better World is Jammed with Red Bikes

Note: This post originally appeared on the Change.org Social Entrepreneurship blog last year.

There is something pretty amazing going on in Denver, and it might just change the world. B-cycle, a nonprofit that provides rental bikes around the city, has found a cheap, fun way to make Denver a cleaner city and its inhabitants and visitors healthier.  I spent last weekend playing tourist in Denver and the experience was made so much better, and cleaner, because of the rows of red B-cycle rental bikes around the city. Denver is demonstrating that change really is possible, especially when it’s easy and fun.

Denver is the first U.S. city to do what European, Canadian, Chinese and Mexican cities have already done–share bikes. Here’s how it works. You buy a short or long-term “membership” via credit card online starting at $5. Then grab one of the 500 bikes waiting for you at the 50 kiosks around the city (found through a pretty cool iPhone app) and ride. When you’re done, return it to any of the kiosks, and your card will be charged for the amount of time you rode. The first 30 minutes are free, and it goes up in increments of around $1-2 for each 30 minutes after that.

As tourists, my husband and I found enormous value in B-cycle. Because of the availability of the shared bikes, we decided not to rent a car. By the end of 3 days we had (according to the computers embedded in our bikes) ridden 49 miles, burned 1,944 calories, created a carbon offset of 46 pounds and saved $25.76 in gas money. In addition, we saved about $150 in rental car costs and parking.   Our total bike rental fees was only $26. So we saved about $150 in costs, got some fabulous exercise, did not pollute the city, and actually got a much more intimate view of the city than we would ever have by car. Not bad for a holiday weekend.

But it’s not just for tourists, by far. The idea is that Denver residents can climb on a bike “for trips that are too far to walk but too short to drive.” With a shared bike you can run an errand, get out for a bit at lunch, travel from the bus stop to your office, and much more.

Denver’s B-cycle program is actually part of a national B-cycle organization, which is a partnership between Humana, Trek Bicycle and Crispin Porter + Bogusky. Denver is B-cycle’s first installation, but according to their online vote of which cities B-cycle should expand to next, they have big plans for growth. And in fact, Boston and Minneapolis are already slated to install bike sharing programs later this year.

Denver’s B-cycle is funded through an impressively diverse mix of corporate sponsorships (like lead sponsor Kaiser Permanente), federal energy block grants (no city funding), foundation grants and earned income (through memberships and usage fees). I haven’t seen their financials, but I’d guess that in a few years when user volume is high enough they could probably become self-sustaining, the holy grail for nonprofit organizations.

What makes me most excited about B-cycle is that it is solving several problems simultaneously, yet it is incredibly simple and fun, making it much more likely that people will adopt the solution. B-cycle truly proves the Fun Theory, that change is possible when it’s fun to change.

Photo Credit: Denver B-Cycle

Tags: B-cycle, bicycle sharing, corporate sponsorships, Fun Theory, public transportation, social change, Social Entrepreneurship, transportation issues

A Monster List of Social Innovation Books, Blogs, Conferences, Funders

Since today is Halloween, I thought I’d offer a monster list of resources for nonprofit leaders, social entrepreneurs, philanthropists, board members and others involved in creating social change.

The following list comes from the Resources page of the Social Velocity web site. The page includes social innovation conferences, organizations, funders, blogs, books and other things that anyone involved in the social change space should be aware of. It could be a starting point or an ongoing exploration of what’s going on in the space.

We are constantly adding to the Resources page, so if we are missing something, let us know in the comments.

Organizations Moving Social Innovation Forward

Funders

• 130 Ways to Fund Your Social Venture
• Center for Effective Philanthropy
• Dell Social Innovation Competition
• Echoing Green
• New Profit
• Nonprofit Finance Fund
• Public-Philanthropic Partnerships at the Council on Foundations
• Robert Wood Johnson’s Pioneer Portfolio
• Sea Change Capital
• Unreasonable Institute
• Venture Philanthropy Partners

Conferences

• Accelerating Social Entrepreneurship in the Age of Austerity
• Bottom Billions Bottom Line
• Clinton Global Initiative Annual Meeting
• Conference on Scaling Impact (by Social Impact Exchange)
• FSG and SSIR Collective Impact Conference
• Grantmakers for Effective Organizations Conference
• Harvard Social Enterprise Conference
• Net Change Week
• Net Impact 2011 Conference
• NextGen: Charity
• The Nonprofit Management Institute (by Stanford Social Innovation Review)
• Opportunity Collaboration
• ReVisioning Value
• Skoll World Forum on Social Entrepreneurship
• Social Capital Markets Conference
• Social Enterprise Summit
• Social Enterprise World Forum
• Social Good Summit
• Social Venture Capital / Social Enterprise (Miami)
• Social Venture Network Conference
• Social Venture Partners International Annual Conference
• Sustainatopia
• The Feast
• UST Symposium on Social Entrepreneurship

Philanthropic Thought Leaders

• Blue Print Research and Design
• The J.W. McConnell Family Foundation
• Tactical Philanthropy Advisors

Things to Read

Blogs

• A Smart Bear: Startups & Marketing for Geeks
• About.com Nonprofit Charitable Orgs
• Against the Grain
• Beth's Blog: How Nonprofits are Using Social Media to Power Change
• Dan Pallotta: Harvard Business Review
• Deep Social Impact
• Dowser
• Full Contact Philanthropy
• GuideStar: Bob Ottenhoff Blog
• Money and Mission
• New Philanthropy Capital's Blog
• NFF's Social Currency Blog
• Philanthropy 2173
• PhilanTopic
• SocialEarth
• SSIR Opinion Blog: Nonprofit Management
• SSIR Opinion Blog: Social Entrepreneurship
• UnSectored

Financing Impact

• Beyond Fundraising
• Nonprofit Growth Capital, Building is not Buying
• The Nonprofit Starvation Cycle
• Social Finance
• Social Impact Bonds
• The Task Force on Social Finance
• Understanding Nonprofit Financial Statements

Using Social Media

• The Dragonfly Effect
• The Networked Nonprofit

Being Strategic

• Built to Last: Successful Habits of Visionary Companies
• Creating Public Value
• Forces for Good: The Six Practices of High-Impact Nonprofits
• Good to Great
• Good to Great and the Social Sector
• Leap of Reason: Managing to Outcomes in an Era of Scarcity
• Strategic Management of Charter Schools

Finding Inspiration

• Getting to Maybe: How the World is Changed
• How to Change the World
• One Day, All Children…: The Unlikely Triumph Of Teach For America And What I Learned Along The Way
• Social Innovation Generation
• The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
• The Social Innovation Dynamic
• Work on Purpose

Growing Solutions

• Franchise Organizations
• Scaling Social Impact: Strategies for Spreading Social Innovations. Stanford Social Innovation Review
• The Five Meanings of Scale
• The Nonprofit Outcomes Toolbox

Leading Well

• Leadership Without Easy Answers
• Real Change Leaders

Photo Credit: annabellaphoto

Tags: funding for social entrepreneurship, nonprofit, nonprofit financing, nonprofit funders, nonprofit leadership, nonprofit strategy, Philanthropy, social change funders, Social Entrepreneurship, social entrepreneurship conferences, social innovation, social innovation blogs

A Movement for Climate Solutions

After 90 days over 100 degrees, a complete lack of rain, and wildfires burning out of control, this summer in Texas has been a particularly bad one. Indeed, the weather around the globe increasingly proves that climate change is alive and well. Which is why this video is particularly inspiring. On September 24th people around the world took to the streets to demand action on climate change. Moving Planet inspired 2,000 events in 180 countries all bringing attention to the need for solutions. It was an inspiring thing to see.

If you’d like a little inspiration on a Friday, take a look.

Tags: climate change, environmental activism, Moving Planet, Social Entrepreneurship, social media

This Week’s The Giving Show

I’m delighted to announce that I will be Michael Chatman’s guest on this week’s Giving Show. Michael was voted America’s Maverick Philanthropist and one of the nation’s leading authorities on new philanthropy. He heads the nation’s largest network of mission-related philanthropists giving up to $50,000 annually, The Association of Maverick Philanthropists.

Michael hosts a weekly radio show, called the Giving Show, the largest weekly audience devoted to the topic of philanthropy.

I’ll be Michael’s guest this week on Thursday, September 8th at 11:30am Eastern. You can click here to listen then.

We’ll be talking about Financing Not Fundraising, how to get your donors to be more effective, how philanthropy is changing, what the social entrepreneurship movement means for nonprofits and much more. I hope you’ll join us.

Click here to listen to the Giving Show on Thursday at 11:30am Eastern.

Tags: financing not fundraising, Michael Chatman, nonprofit fundraising, nonprofit innovation, nonprofit trends, Philanthropy, Social Entrepreneurship, The Giving Show

10 Great Social Innovation Reads: July

I’ve been out exploring the Western states of the country (which I HIGHLY recommend) for the last few weeks, so my blog posts have been sparse, and my 10 Great Reads for July a bit delinquent, so please forgive me.

Below are the 10 things that got me thinking last month. You can also read past months’ 10 Great Reads here. As always, please let me know what I’ve missed in the comments below.

1. In the Stanford Social Innovation Review, Paul Connolly argues that foundation support of fundraising capacity has limited returns. Although I completely agree that you cannot build fundraising capacity without building the capacity of other aspects of the organization, I think he takes this a bit too far. It is critical that more donors, not less, support the organizational capacity, as opposed to just the programs, of nonprofits.




2. Talk about innovative, arts groups try the airline company pricing approach to ticket sales.




3. From the Harvard Business Review blog comes a great idea: A Gap Year for Grown-ups. Far beyond the author’s argument about the benefits to the individual, something like this could dramatically increase the ranks of national service programs.




4. An MBA myself, I love the fact that more MBA students are turning to social enterprise.




5. The Nonprofit Tech 2.0 blog gives us 11 examples of innovative nonprofit websites that are designed for the social web.




6. Khan Academy, an education website, is being used to teach kids in new, interesting, and controversial ways.




7. From one of my favorite blogs, Full Contact Philanthropy, comes an argument about how even simple evaluation can help create more effective programs.




8. Extending Mario Marino’s argument in Leap of Reason, Phil Buchanan from the Center for Effective Philanthropy argues that foundations need to provide support to nonprofits working on performance measurement.




9. And echoing Leap of Reason’s core argument, Paul Light argues in a Washington Post OpEd that “nonprofit leaders have to get better at measuring the value they produce.”




10. Guest blogging on the Tactical Philanthropy blog, Tony Wang argues that philanthropy needs to be more critical of itself.

Photo Credit: Infrogmation

Tags: 10 Great Reads, Center for Effective Philanthropy, Fundraising, Leap of Reason, national service, nonprofit capacity, program evaluation, Social Enterprise, Social Entrepreneurship, social innovation, Stanford Social Innovation Review