Social Velocity interview series
In this month’s Social Velocity blog interview, we’re talking with Adin Miller. Adin is the Senior Director for Community Impact and Innovations at the Jewish Community Federation and Endowment Fund. In this role, he develops new strategies and programs to bring about change and impact within JCF’s mission. Adin focuses on defining metrics to document impact, maximizing measurable impact and increasing the visibility of the organization.
You can read past interviews in our Social Innovation Interview Series here.
Nell: You have always been on the funding side of social change. How do you think philanthropy must evolve in order to add to, instead of detract from, the new energy around social innovation?
Adin: I actually believe the philanthropic sector is embracing social innovation, although at a slower rate than we expected. Our modern version of philanthropy, which traces its roots back to the formation of private foundations and federated systems over 100 years ago, has had many examples of supporting innovation and taking risk. However, I believe the growth and demand for metrics, data, and measures of success and impact may have unintentionally tamped down the sector’s willingness to take risk through innovation.
The Bay Area community is identified with entrepreneurship and innovation. That same ethos is also evident within the nonprofit sector (for example, see The Joshua Venture’s profile of it’s 2012 applicant pool (PDF)). The Jewish Community Federation and Endowment Fund has embraced this ethos by providing funding to support social innovation in new and established organizations. I have also advocated for a broader embracing of innovations in how we fund in order to further support new approaches.
By embracing the energy around social innovation, I can engage new donors in our efforts while also providing the means to support an evolving ecosystem of organizations that make up our local Jewish community. In some sense, I believe philanthropy’s resistance to the new energy around social innovation seems misplaced. Harnessing that energy can be an effective tool in a comprehensive strategic philanthropic approach.
Nell: You are fairly passionate about connecting traditional philanthropy to the emerging world of impact investing. Why is it critical to bring the two worlds together?
Adin: I believe our current societal challenges and the continued shift by government away from social, safety net, and education services requires that philanthropy look beyond the confines of simply applying a 5% spend rate on a private foundation’s net investment assets. The general principle of impact investing encourages philanthropy to make better use of the other 95% of assets it manages. Whether structured through Mission-Related Investments, Program-Related Investments, or emerging fields such as social impact bonds, philanthropy has the opportunity to put more of its resources into action to support social change efforts and grow them in scale.
Community foundations and federated systems (such as my employer, the Jewish Community Federation and Endowment Fund), in my opinion, have the greater opportunity to embrace impact investing. They directly engage individuals through donor-advised vehicles, supporting foundations, or annual fundraising appeals, and have the unique opportunity to also encourage individual social impact investing that compliments and aligns with their individual charitable giving and philanthropic behavior. The market opportunity is big and when it’s finally realized, will have a much bigger disruptive impact on how philanthropy functions and supports social change.
Nell: In your current role at the Jewish Community Federation and Endowment Fund part of your charge is “to define and develop metrics to document impact.” Determining social impact is such a holy grail in the social change sector. How do you go about defining and measuring impact in your work?
Adin: As an institution, the Jewish Community Federation and Endowment Fund is looking to better understand and track its ability to affect social change. The need for and supply of data have been hallmarks of the current disruptive state of philanthropy. But, I’m also cognizant that we cannot overwhelm our grantees with outsized and overwhelming data requests. As such, we’re methodically working with our funded organizations and community donors to identify the key data points we should be collectively tracking to measure effectiveness and impact.
For our large-scale initiatives – such as our Reducing Barriers and Increasing Access to Participation in Jewish Life initiative – we have adopted a Collective Impact approach and the specific intention to work with partner organizations and community members to define shared goals and intended impact. We have also positioned our new grantees to set aside funding for smaller-scale efforts to assess and measure their effectiveness. I expect that my team and I will continue to work with grantees and partners to craft the right recipe to allow us to effectively measure impact while also emphasizing the impact may take years to become evident.
Nell: You have been involved with social change both as a staff member at funding institutions and as principal of your own consulting firm. What role do you think consultants play in the social change ecosystem?
Adin: Consultants have the opportunity to bring their wider field of vision, built through multiple and diverse interactions with clients, into play. In some respect, consultants serve as ambassadors of thought and action that can bridge institutions in the social change ecosystem. When I managed my own consulting firm I had the privilege of learning about crosscutting issues and approaches that I could then bring into my interactions with clients. There is a tremendous amount of quiet coaching and mentorship that happens as a consultant and that’s the entry point by which I could advise as well as gently push clients to consider additional paths to achieve their missions and goals.
Nell: Before moving from consulting to the JCFEF you were active with your Working In White Space blog, but you haven’t been as active on the blog recently. What role do you think social media plays in social change and how do you stay engaged with it from within an organization?
Adin: Oh, I very much miss my blog. Writing is undeniably a muscle that requires constant use and dedication, and my own ability to do so took a dramatic hit over the past 12 months. Nevertheless, I believe in the power of social media and blogging to share experiences, push ideas along, and test out theories. In my current work, I’ve encouraged my team to find their own voices and become engaged in social media and blogging. The opportunity to exchange ideas in public is a key element of how philanthropy professionals can further extend the effectiveness of their efforts while also raising the transparency quotient so needed in the sector.
On a personal level, I still try to maintain an active profile in social media (mostly Twitter – I’m @adincmiller – but Google+ , LinkedIn and Facebook as well) where I push along interesting content. I follow about 80 different philanthropy, social media, and impact investing RSS feeds that give me a great window into current debates and trending issues. And I continue to coach and push for greater communication through social media platforms.
In this month’s Social Velocity interview we are talking with Laura Tomasko. While she shares her millennial generation’s passion for social innovation, she sees a real opportunity, that many dismiss, for government to play a role. Laura serves as manager of Public-Philanthropic Partnerships at the Council on Foundations. She is a proud StartingBloc Social Innovation Fellow who holds a Master of Public Administration from the Maxwell School of Citizenship and Public Affairs at Syracuse University, where she served as the Vernon Snow Fellow in Nonprofit Management. You can follow her on Twitter at @lauratomasko.
You can read all of the interviews in our Social Velocity interview series here.
Nell: Many of your contemporaries are as passionate about social innovation as you are, but they tend to dismiss government. Why don’t you? Why do you think there is hope for government to be reinvented?
Laura: I don’t dismiss government because I believe that cross-sector partnerships benefit social innovation. People, organizations, and sectors all have strengths and limitations. Partnering affords an opportunity to merge skills and areas of expertise for the purpose of achieving a common goal. Like any institution, there are ways that government could improve. But I don’t believe that government needs to be reinvented to be a helpful partner in social innovation. In classrooms and professional settings, my generation recognizes the value of partnerships and discusses how to blend social innovation and government. Increasingly, master’s degree programs in public service emphasize social entrepreneurship. Fellowship programs like StartingBloc train emerging leaders to drive social innovation across sectors. Last fall, I facilitated a conversation among StartingBloc fellows on the role the public sector plays in social innovation, and I saw that these next generation leaders recognize the valuable role that government can play in social innovation.
Nell: Where do you think government fits into the social innovation movement? What should government’s role be?
Laura: Government provides an incredible platform for convening people and connecting ideas. Right now, we are seeing federal innovation initiatives that elevate results-oriented programs and incentivize public-private partnerships. The White House Office of Social Innovation and Civic Participation used its platform to draw attention to federal initiatives such as the Social Innovation Fund and the Investing in Innovation Fund. The Corporation for National and Community Service and the Department of Education, the federal agencies that respectively house those initiatives, attracted interest from public and philanthropic entities that want to work together to support innovative community-based models for change. These examples demonstrate the ability of government to draw attention to social innovation and encourage the development of partnerships to sustain the movement.
Nell: What are you working on right now at the Council on Foundations’ Public-Philanthropic Initiative? What gets you really excited there?
Laura: I serve as the Council’s manager of the Public-Philanthropic Partnerships Initiative, a program that marries my passion for social innovation and government. The goal of the initiative is to increase substantially the quality and quantity of government-philanthropic collaborations. We serve as a conduit between foundations and the federal government by cataloging opportunities, developing partnership tools, and generating analysis and commentary about current partnerships. As foundations work with the public sector, we are here to offer support and coordination assistance. During the Council’s Family Philanthropy Conference last month, I met with our members and had conversations about collaborating with government to scale up promising programs. Philanthropy plays an important leadership role in society, and I get excited by the opportunity to bring together people and ideas and facilitate connections.
Nell: How confident are you that public and private money can come together to create significant social change? There wasn’t a large government presence at past Social Capital Markets (SOCAP) conferences, for example, but that might be changing. What will it take to get private and public money to collaborate more?
Laura: I believe that public and private money can come together to create social change. To encourage more collaboration, both the public and private sides need to understand and trust one another. The barrier of unfamiliarity creates misunderstandings and missed opportunities for partnerships. Greater understanding of the risks and opportunities can build trust and lead to significant social change. The SOCAP conferences are excellent platforms for breaking down barriers, increasing understanding, and fostering relationships among for-profit investors, social entrepreneurs, government officials, and philanthropic leaders. In your interview with Kevin Doyle Jones, one of the SOCAP founders, he described SOCAP10 as a time for translation as people learn to work together. A few months ago, I was excited to hear Secretary of State Hillary Clinton announce her intention to bring SOCAP to the State Department in fall 2011. With the talented SOCAP team leading the way, I am optimistic that participants can move past translation and into action, developing public-private collaborations in the social capital markets.
Nell: What sorts of changes would you like to see in government, at the local, state and federal levels in order for it to be more effective and instrumental in the social innovation movement?
Laura: The social innovation movement focuses on the root causes of social conditions. It looks to new and creative means for improvement, rather than continuing to treat the manifestations of problems. Innovators, optimistic about the potential for change, focus on the assets of clients and aim to use resources in new ways. With an end goal in mind, they emphasize measurement, evaluation, and collaboration when appropriate. Government can help these efforts by aligning incentives in a way that encourages innovators to address the root causes of social conditions and by supporting programs that emphasize results. Through federal innovation funds, we are seeing government invest in ventures at a level commensurate with past and potential impact. In addition to emphasizing the importance of measurement, I think that government should seek opportunities to work with philanthropy as a knowledge partner. For example, community foundations can offer local governments innovative solutions for addressing critical needs in the community.
Nell: There has already been a bit of controversy around the Social Innovation Fund, the federal government’s first official foray into the social innovation realm. What do you think about this first attempt by the federal government to play a role? Is it working or is too soon to tell?
Laura: I like the Social Innovation Fund (SIF) because it raises the visibility of philanthropy’s leadership in social innovation. The SIF offers a model for how government can leverage funds and expertise to identify promising and innovative mid-sized nonprofits. Once selected as intermediaries of SIF funds, grantmaking organizations identify and grow high-performing nonprofits. This is an important aspect of the SIF design because government defers to philanthropy’s knowledge when finding effective ways to meet community needs. In addition to encouraging public-philanthropic partnerships, I like that the SIF focuses on evidence, a desire to scale success, and the need for growth capital. George Overholser has provided incredible thought-leadership about the field of nonprofit financing. Sean Stannard-Stockton, president and CEO of Tactical Philanthropy Advisors, wrote a great post that applies Overholser’s distinction between builders and buyers to the SIF. Steve Goldberg also has offered detailed commentary about why the SIF is so important.
Even among those who like the SIF concept, some have criticized its implementation. As with any initiative in its early stages, it is helpful to have conversations about what is working and what could be improved. From my perspective, I see two good measures of success for the SIF. The first measure is whether the community-based organizations that receive public-private funds and resources can achieve their desired impact. Community-based organizations have just begun receiving funds, so we still have to wait and see. The second measure is whether state and local governments elect to implement similar models moving forward. Even before the SIF, state and local governments showed interest in social innovation and entrepreneurship. I am hopeful that these initiatives will continue to exist and new ones will develop. The more of these models that exist, the more opportunities will be available for philanthropy and government to collaborate in supporting social innovation.
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