Instead of focusing on social innovation, I feel compelled to lift up a level and talk about innovation more broadly. I am convinced that, amid the many challenges facing our President, nothing is more important for the long-term strength of our nation than driving greater levels of innovation across all sectors of our economy, including the nonprofit sector.

Indeed, Mario points out that although we are a country of innovators, we have lost our urgency to innovate.  The current crisis we are in will force us as a country to find innovative solutions to all that ails us:

Through radical innovation in our commercial, nonprofit, and public sectors, we must break the status quo that is too often miring us in mediocrity—from how we manufacture our products to how we educate our children, from how we consume energy to how we provide health care. We have no choice but to discover and deliver new, different, and better ways of dealing with our most vexing challenges.

He suggests that three trends will enable us to seize the moment and innovate our way out of this mess:

1. Influx of Talent: The increased entrepreneurial spirit and drive of 20-40 somethings, the energy of the Baby Boom generation, and immigrant talent and expertise will create a large group of people with energy, interest and initiative to develop new solutions
2. New Mindset: The new generation of entrepreneurs is more interested in innovation for social good than innovation for individual gain (I wrote about this trend as well).
3. New Networking Technologies: Web 2.0 and social media have made coordinating and scaling innovation much easier and faster.

These three trends create a huge opportunity for America to take our crushing problems and innovate our way to solutions:

If necessity is the mother of invention, then this crisis, which has laid bare the depth of our needs, provides us the dramatic necessity to drive innovation and spur entrepreneurs of all types and sizes to find ways to deal with our challenges. The real change makers will be those throughout the land in small and big enterprises, the new and the old, the scientific innovator to the obsessively compelled entrepreneur, across all sectors, who take up this challenge.

And Mario tasks the Obama administration with leading this movement towards innovation :

So while I could not be more supportive of the Office of Social Innovation, I believe this is a chance for the President to systematically foster a mindset in America that is nothing short of a cultural and economic ground-shift. He must broaden the focus across and among the private, public, and nonprofit sectors—to seek and spark the most promising innovations whether they come from commercial or social entrepreneurs, executives or line workers, community leaders, public servants, researchers, or citizens who don’t fit into any of these categories. The real opportunity before the President is to supercharge innovators from all walks of life and make commercial and social innovation our national imperative.

However, I don’t think it is all up to the Obama administration.  Rather, this national need for innovation is up to all three sectors, not just the public sector, to lead.  Venture capitalists and angel investors can seek out and seed great solutions (for profit or not), nonprofits that have found solutions can create growth plans,  corporations can take a larger view of how they measure success to include social profit instead of just financial profit, foundations can harness their corpus towards innovation through mission-related investing, and the list goes on.   A White House Office of Social Innovation is a start and Obama encouraging a new spirit of innovation would be great.  But to truly become an innovative nation again we’ve all got to take the lead and explore how we can use our respective resources in new ways to encourage solutions.

About the Author: Nell Edgington is President of Social Velocity (www.socialvelocity.net), a management consulting firm leading nonprofits to greater social impact and financial sustainability. In addition to leading Social Velocity's efforts to accelerate social innovation, she is a regular contributor to Change.org's Social Entrepreneurship blog and speaks at social innovation gatherings.

Related posts:

1. Beating Innovation to Death
2. The Significance of the Social Innovation Fund
3. The Social Capital Markets Conference

A couple of our usual big donors have indicated we should be prepared for smaller donations this year, and possibly none in the next couple of years.  They are mentioning Obama’s tax plans and their need to save money now in anticipation of that.  A lot of my colleagues in the not-for-profit world are really scared right now, and we are not happy with Obama…Organizations are going to be killed under Obama’s plan…Frankly, this sucks.

All of this talk about a deepening poor revenue picture for nonprofits makes some, like Perla Ni, founding publisher of the Stanford Social Innovation Review, think there will be a shift in how nonprofits raise money.  Perla wrote recently that nonprofits should shift their appeals away from metrics and towards emotion:

During these difficult economic times, when all of us know someone who has or is at risk of losing their job, it’s much easier for us to relate to the appeals to our conscience and our heart. That’s not to say that there is no room for “expert” evaluations and quantitative metrics. It’s about degree and balance of the heart and the head.

Seriously?  We’re going to squander this opportunity that the crisis in our financial system affords and go back to the tin-cup mentality of nonprofit revenue generation?  I completely disagree with this notion.  Nonprofits may think that appealing to emotion is the way to go, but that will only set them back.  To me, it is akin to Marty Linsky’s recent piece about hunkering down versus resetting in these difficult times.  As Linsky puts it, we have two choices and the “hunkering down” option looks like:

Stephanie Strom’s piece in the Times on Friday of last week showering sympathy on the well-intentioned charities going belly up, rather than seeing this moment as an opportunity to rethink their priorities, eliminate duplication, introduce good management practices, and get rid of programs and people who are not performing well.

Whereas resetting is about understanding how systems are changing and that we have to adapt to the longterm.  We must embrace the change and move with it:

Here’s what Reset might look like…(1) Funding risk-takers, creators, and inventors, small and large, in manufacturing, financial services, nonprofits, and even academia…(2) targeting…spending and investing now for the long term, like…supporting new faces and burgeoning success stories in education, people and ideas to help rescue the current school-age generation…

Focusing on emotion and heart-strings in order to try to keep a fledgling nonprofit operating might be appealing, but it is a hunkering down mentality. These times call for a complete resetting of how we do things.  Nonprofit fundraisers and Executive Directors don’t have the luxury of “appeal[ing] to our conscience and our heart.”

Nonprofit leaders and board members often tell me that XYZ nonprofit is easier to fundraise for because their cause is an “easier sell,” for example children and puppies.  I don’t think that a particular cause is inherently easier to sell because it has more of a pull on heartstrings. Rather, those organizations that can demonstrate, yes through metrics and outcomes, that they are positively impacting and reversing a disequilibrium will have much more success at appealing to donors.

But also, and more importantly, organizations that demonstrate their impact are better positioned to attract new kinds of revenue which this financial crisis will create.  I truly believe that the “resetting” that is occuring in our financial markets will create an opportunity and demand for more social impact capital, which is money that used to be channeled purely towards financial profit, but now is looking for a more complex blending of profit and social impact.  I don’t mean just social enterprises, I’m talking about a complete restructuring of capital markets that allows philanthropists, venture capitalists, angel investors, foundations, wealthy individuals, traditional nonprofit donors to be more innovative with their capital and invest in organizations that are proving social impact, again through metrics and outcomes, and are willing to understand, address and appeal to those who want to see more (social returns) done with their money.

By going back to the heart strings and the tin cup, social impact organizations miss out on the great opportunity that lies in this capital market restructuring and the greater resources that will follow.

About the Author: Nell Edgington is President of Social Velocity (www.socialvelocity.net), a management consulting firm leading nonprofits to greater social impact and financial sustainability. In addition to leading Social Velocity's efforts to accelerate social innovation, she is a regular contributor to Change.org's Social Entrepreneurship blog and speaks at social innovation gatherings.

Related posts:

1. Resetting Philanthropy
2. A PRI Experiment in Austin Pushes the Social Capital Market Forward
3. A Strategic Approach to Generating Revenue

I’ve written here and here about what elements of a city’s infrastructure are necessary to catalyze social innovation.  And I was particularly excited when Nathaniel Whittemore, Director of the Center for Global Engagement at Northwestern University, described in a recent blog an ideal environment to stimulate successful social enterprise:

So here is what I’d like to see. Someone combines The Hub model of collaborative working space for social entrepreneurs with the Y-Combinator model of funding low-cost tech startups [provide promising startups small amounts of seed capital and intense mentorship and networking in anticipation of further investment ]. In this model, which is geared toward social enterprise, the Y-Combinator style investment would be focused on tech startups that are building services useful for other businesses and social startups (things like Yammer, which is great for keeping a team of volunteers or employees connected to one another). In addition to the cash investment, the tech startups get to work (and maybe even live?) in the Hub space. In return, they give up equity – but also a small chunk of their developer time (25%? 10 hpw?) to pro-bono or reduced cost projects for the nonprofit social entrepreneurs who are part of the same Hub community. This combines the density, talent and energy of the tech startup world with the mission focus of the social enterprise world. All it would take are the right partners. Sounds like a pretty good combination to me…

This sounds just like Austin.  And, in fact, we have these kind of incubators on the pure business side.  For example, Capital Factory is an Austin-based seed stage mentoring program for startups that provides a small amount of seed capital and weekly mentoring sessions by entrepreneurs who have founded successful companies.  What if there were a Capital Factory for social enterprises and social businesses?  I’m not aware of anything like that anywhere else in the country.  Couldn’t Austin pave the way in social enterprise by taking something we already do very well (venture capital, angel investing, start up incubators, entrepreneurial mentoring, etc.) and put a social spin on it? That would be truly innovative and get us out ahead of the curve of what is shaping up to be a huge movement.  And there is financial and social profit to be made.  Don’t we want a piece of that?  It seems such a natural thing to me.  What is stopping it?  And how do we overcome those roadblocks?

If you’re interested in exploring this topic more, join me and Jessica Shortall for our RISE session on March 3rd:  Start Ups with Social Impact where we’ll talk with Austin-based social enterprises and discuss what is required to make Austin a leader in this space.

About the Author: Nell Edgington is President of Social Velocity (www.socialvelocity.net), a management consulting firm leading nonprofits to greater social impact and financial sustainability. In addition to leading Social Velocity's efforts to accelerate social innovation, she is a regular contributor to Change.org's Social Entrepreneurship blog and speaks at social innovation gatherings.

Related posts:

1. Austin A Potential Hub of Social Enterprise
2. Growing the Austin Social Innovation Ecosystem
3. What Creates an Environment for Social Innovation?

If you are interested in the dramatic shifts the economy is currently undergoing and what it means for the long term, take a look at the article “Notes from the Leading Edge of Social Finance,” in the Fall issue of Green Money Journal written by Don Shaffer.  Don Shaffer is the CEO of RSF Social Finance, a 20+ year-old, leading-edge, San Francisco foundation that makes loans and grants to nonprofits. He is also the former interim head of Investors Circle, a 200+ member giving circle of venture capitalists who invest in businesses working towards a sustainable economy (social and environmental issues). Don gives a very interesting overview of where the economy is heading, and I think he is right on.

He argues that we are no longer content with an economy focused solely on individual gain, rather there is a new convergence of financial, social and environmental gain, where what is good for the investor is also good for society as a whole. Ultimately he sees the new economy “harnessing the striving energy and entrepreneurial drive of the American people to move more towards collaboration and partnership, instead of maximum individual gain, while honoring the power of free markets.” Here’s an excerpt:

International microfinance is drawing a lot of interest this year from U.S. investors. For good reason, it’s great to see direct investment going to small, growing entrepreneurial ventures in the developing world. But what about our neighbors? As the wealth divide continues to widen in this country, both in urban and rural areas, we are asking ourselves at RSF, “How can our clients best support small and medium-sized, privately held companies in the U.S. that have strong community development and ecological sustainability goals?”…We are creating a learning community that asks hard questions about money and how we use it, acknowledging that money is simply a form of energy that creates a relationship between human beings. What is true wealth…What is the right balance between investment and philanthropy…What does it look like to re-imagine money to serve our highest aspirations? What, specifically, will it take to develop a network of risk and liquidity appropriate financial vehicles that are completely different from the products of Wall Street?

These thoughts and questions are very similar to the conversations that were going on at the Social Capital Markets Conference earlier this month and that are going on around the country.  We are witnessing a pretty dramatic shift, and it is fascinating.

About the Author: Nell Edgington is President of Social Velocity (www.socialvelocity.net), a management consulting firm leading nonprofits to greater social impact and financial sustainability. In addition to leading Social Velocity's efforts to accelerate social innovation, she is a regular contributor to Change.org's Social Entrepreneurship blog and speaks at social innovation gatherings.

Related posts:

1. Capital for Social Entrepreneurs
2. Austin A Potential Hub of Social Enterprise
3. Social Impact Finance