Creating a Major Donor Campaign Step-by-Step Guide
“The Major Donors campaign guide I found to be terrifically helpful and so I have ordered a few of the other Social Velocity titles based on how impressed I was with the first one…Overall, I just would like to say that I’m very impressed with Social Velocity’s products and service and based on that, have just signed up to receive notice of future releases.”
– Guide User
What is a Major Donor?
Major donors are individuals, foundations or corporations whose gifts to a nonprofit are solicited and stewarded in a one-to-one, as opposed to a many-to-one, relationship. Major donors are those wealthy individuals, corporate leaders or foundation officers who you want to get to know on an individual basis in order to convince them to invest in your organization. What constitutes a major gift varies by nonprofit organization and depends on the size of the organization and the depth of their donor base. A major gift could be as little as $100 for a small, grassroots organization and as large as $1,000,000 or more for a large, established organization. We will discuss later how to define the right level for your organization.
How to Use This Guide
This guide is intended as a tool to help smaller nonprofits create a strategy and plan of action for securing major donors. Typically major donor campaigns are undertaken by larger, older nonprofit organizations. But I believe that any nonprofit organization can turn their board and staff into an army that can secure larger gifts for their organization.
This guide is part educational and part planning document. Each section will provide background on the Major Donor process. Then in a part at the end of each section called “Your Major Donor Plan,” the guide will walk you through a series of questions or tasks. Your answers there will become the basis for your final Major Donor Plan. Your plan will organize your staff and board to raise major dollars for your nonprofit.
Section 1: Major Donor Goal
Section 2: Finding Prospects
Section 3: Moving Prospects to Donors
Section 4: Staff and Board Roles
Section 5: Building Fundraising Infrastructure
Section 6: Operational Plan
Upon purchase, you will be emailed a link to download the PDF of the major donor campaign guide.
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