Reader Question: How to Convince People to Give

This month’s Reader Question is about convincing people to give. A reader wants to know why it’s so hard to get people to understand that their nonprofit’s work is important.

Here’s the question:

I am tired of trying to convince people who don’t understand the importance of our work to give us money. It’s so obvious that the work we are doing in the community is important. How do I get people to understand?

And here’s my response:

You can see other reader questions and my responses on the Reader Questions page of the website.

And if you have a question you’d like to see me answer on the blog, submit it to [email protected] with the subject line “Reader Question.” I look forward to hearing from you!