As we head off for the Thanksgiving holiday and the start of the consumer-driven holiday season, it’s important also to give back. And there’s a movement to help you do just that.
Tuesday, December 3rd is the second annual Giving Tuesday, an exciting experiment that started last year to “create a national day of giving to kick off the giving season on the Tuesday following Thanksgiving, Black Friday and Cyber Monday.” Last year’s first Giving Tuesday saw some impressive results:
- More than 2,500 recognized #GivingTuesday™ partners from all 50 states
- Blackbaud processed over $10 million in online donations on 11/27/12 – a 53% increase when compared to the Tuesday after Thanksgiving the previous year.
- DonorPerfect recorded a 46% increase in online donations and the average gift increased 25%.
- More than 50 million people worldwide spread the word about GivingTuesday – resulting in milestone trending on Twitter.
The video below explains the movement and how to get involved. To learn more go to community.givingtuesday.org.