This year on the blog I have been highlighting the Performance Imperative, a detailed definition of a high-performing nonprofit released by the Leap Ambassador community (of which I am a member) in March. Today I continue the ongoing blog series describing each of the 7 Pillars of the Performance Imperative with Pillar 3: Well-Designed and Implemented Programs and Strategies.
You can also read about Pillar 1: Courageous, Adaptive Leadership, and Pillar 2: Disciplined, People-Focused Nonprofit Management.
Pillar 3 describes being crystal clear about what your nonprofit exists to do, how you fit into the external environment, and how you develop and execute smart programs that result in your desired social change. This Pillar is essentially about creating and executing a Theory of Change.
The most important part, in my mind, of Pillar 3 is encouraging nonprofits to define the target population(s) they aim to serve. I have seen too many nonprofit organizations so focused on doing good that they don’t define who they are best positioned to serve and how that relates to who else may be serving them. Nonprofits must get clear about their place amid other services and interventions and, very specifically, who they are hoping to benefit or influence.
As always, you can read a larger description of Pillar 3 in the Performance Imperative (and I strongly encourage you to do so), but, in summary, a nonprofit that exhibits Well-Designed and Implemented Programs and Strategies:
- Is clear on the target population they serve.
- Bases the design of their programs on evidence informed assumptions about how the organization’s activities can lead to the desired change (a“theory of change”).
- Designs programs with careful attention to the larger ecosystem in which they operate.
- Implements their programs in a consistently high-quality manner and views collecting and using data as part of implementing high-quality programs.
- Guards against the temptation to veer off course in search of numbers that look good in marketing or funder materials.
Because I think case studies are so critical to understanding what high performance really looks like in a nonprofit, I asked Sam Cobbs, CEO of First Place for Youth, to explain how he led his organization to become a national model for helping foster kids to thrive.
Here is his story:
First Place went through an intensive theory of change process in 2008 where we explored what impact we wanted to make with youth and what type of activities and interactions it would take to achieve that impact. In addition, because the activities and interactions needed to be intensive (and therefore costly) we made the decision to focus our services on the most vulnerable youth. This was measured by how at risk a youth was using a risk assessment scale that took into account, among other factors:
- number of foster care placements
- years or days of homelessness
- job history
- education level, and
- the number and quality of support systems, including positive adult role models.
Based on this criteria, youth who had a higher risk factor score were given priority over youth with lower scores.
After establishing our target population, we began to collect data on what activities and interactions youth were having with the organization and started to analyze these trends. We were looking to understand what our population had in common so that we could understand who we were effective with and who we needed to create better interventions for.
Through this work we determined that we had 8 participant types at baseline and figured out which types we worked better with and what interventions were best used with these sub-populations. We then trained staff to deliver the interventions that were shown to work better with certain sub-populations.
We also began to understand that our sweet spot was kids who had multiple foster care placements, had experienced homelessness at some point, and had a high school diploma or GED. We also learned that we needed to get better with youth who had low risk factor scores because they had an extensive support network, had never experienced homelessness, and were somewhat stable while in foster care. This may go against what we naturally think — that a person with extensive support would do better, but our data showed the opposite. We were also not very good at working with single parents who did not have a high school degree. In the coming year we are going to redo this process using algorithms to see if we get the same results and trends.
If we see that we are not doing well in an area, we research the best practices to deal with that area and direct resources and time to delivering that intervention. For example, because of the data we realized that a portion of our youth had very high trauma scores. Therefore we said we needed to become better at working with youth who have had complex trauma at high rates. We then created an initiative to insure that everyone in the organization understood trauma and its impact on our youth and the best ways to address it. We will see at the end of this year if this investment in trauma informed training has paid off by increasing our outcomes and impact with the youth that we serve.
We are consistently looking at the data to understand where we are doing well and where we need to improve. Its the data, the data, the data.
Photo Credit: First Place for Youth