I was speaking to a group of nonprofit leaders last month about creating a nonprofit value proposition — how to articulate the value their nonprofit creates — and it was exciting to see the lightbulb go on around the room.
Nonprofit leaders are so passionate about the work they do — it is so obvious to them why their work is critically important.
But that’s the problem.
Because it is so obvious to them, it is often incredibly difficult for a nonprofit leader to articulate to someone outside the organization (funders, volunteers, advocates, even board members sometimes) why they should become involved.
This is where a value proposition — or what I call a Theory of Change — comes in.
If you can articulate your target audience, what you do, and what you hope to achieve, you have a much greater chance of encouraging others to join your efforts.
A Theory of Change is such a fundamental building block to everything a nonprofit does. So I have created a new Slideshare presentation from the speech I gave on the 5 Benefits of a Theory of Change. In my mind, a Theory of Change:
- Builds a Vision, Mission and Strategy
- Engages Board and Staff
- Helps Prove Impact
- Allows Capacity Capital, and
- Attracts More Support
So, adding to the growing library of Social Velocity Slideshare presentations, below is the 5 Benefits of a Nonprofit Theory of Change slideshare, which describes these benefits in detail and shows you how to create a Theory of Change for your nonprofit.
Take a look below.
And if you’d like to learn more, download the Design a Theory of Change Guide or the Craft a Case for Investment Guide. Or, if you’d like me to come speak to your group about this or other topics, check out my Speaking page.
Photo Credit: Bost