• Skip to main content
  • Skip to primary sidebar

Social Velocity

Creating more strategic, financially savvy, and confident nonprofit leaders and organizations.

  • Consulting
    • Financial Model Assessment
    • Executive Coaching
    • Strategic Planning
  • Book
  • Clients
  • Speaking
  • Blog
  • About
    • Nell Edgington’s Bio
    • Media
  • Connect
  • Tools
Home » Nonprofits » 5 Fundraising Mistakes Nonprofits Make

February 4, 2016 By Nell Edgington 1 Comment

5 Fundraising Mistakes Nonprofits Make

FacebookTweetLinkedIn

Fundraising is such a misunderstood enterprise. And it’s not just misunderstood by nonprofit leaders in the trenches.

I was talking to a normally very savvy foundation program officer the other day who wondered if one of his struggling grantees should think about launching a new gala event to raise some additional money. I swallowed my first inclination to scream “NOOOOOO!” in the middle of a crowded restaurant and instead calmly explained why events are a bad money fix, and why any short-term money generating strategy is probably a really bad idea.

But this well-meaning program officer is far from alone in his understanding of financial sustainability in the nonprofit sector. If I had my way, nonprofit leaders would stop making these 5 big fundraising mistakes:

  1. Taking a Short-Term Approach

    If you don’t have enough money today, a single fundraising activity isn’t going to solve the problem in the long-term. If you want to solve your ongoing money woes, you have to create a long-term plan. The single best way to bring more and larger dollars in the door is to create a smart, long-term strategy for your nonprofit. And that long-term strategy must include a corresponding long-term financial strategy. With a compelling Theory of Change (an articulation of the value your nonprofit creates), what you are hoping to accomplish, and how you will get there, you will be better able to convince funders (no matter what your financial model) to come aboard. People invest in a compelling and believable vision for the future. If you are just raising money for the day-to-day, you will always struggle.

  2. Looking Under the Same Rocks

    Often when there is a money shortfall, nonprofit leaders think they simply need to ask the same people to give again or more. If only it were that easy. To attract more people and organizations you have to have a wider net. But not just on your Facebook page or in your mailing list. A wider net means that your board’s networks need to grow, your distribution channels need to grow, your friend-raising activities, your strategic alliances need to grow — the overall network of your nonprofit needs to grow. You need to think holistically about how to grow the reach of your organization and get everyone involved in making that happen.

  3. Chasing A Magic Bullet

    Seriously, listen when I say this: There Is No Magic Bullet to Fundraising. Fundraising, like so many things, often falls victim to shiny object syndrome. From the Ice Bucket Challenge, to crowdfunding, to social media, it seems there is always something new that nonprofit leaders, philanthropists, or board members think will finally solve a nonprofit’s money woes. But the reality is that finding enough and the right kind of money for the results you want to achieve as an organization is hard work. There is no easy fix. Instead you have to get strategic and create, and then systematically execute on, a financial plan for your nonprofit. It may sound boring, but believe me, once you attach strategy to money, the transformation — to your staff and board, to your funders, to your financial model, to your overall results, to your effectiveness and sustainability as an organization — can be incredible.

  4. Giving People a Free Pass 

    When you tell certain board members or certain staff members that they don’t have to worry about money, you are essentially giving them a free pass and placing a larger burden on the rest of the organization. While money must be led by your Chief Money Officer (whatever their title — Executive Director, Development Director, CDO), it must be a team effort. Your money person’s job is to develop an overall money strategy and then mobilize all her resources (staff, board, other volunteers, technology, systems) to bring that money strategy to fruition. She CANNOT do it alone or with only half a board. Money has to be part of the conversation for everyone in the organization.

  5. Not Fundraising for The Fundraising Function 

    If you want to get better at raising money, you must invest in the right strategy, staff, and systems — your fundraising function –to raise that money. You need to pay market rate for a fundraising person who is a smart, strategic leader. You need to put time and effort into an overall financial strategy, and you need to create the infrastructure (technology, systems) to make that financial strategy a reality. To make these investments, you might have to raise capacity capital from your donors, a one-time infusion of significant money that helps strengthen your organization. A capacity capital investment in your fundraising function can more than pay for itself in a few years when your transformed financial engine is running at a much more profitable rate. But failing to invest in your fundraising function means you will continue to struggle financially.

Oh nonprofit leaders, please stop hitting your heads against the fundraising wall. I promise you, a more sustainable financial engine awaits if you simply invest the time and energy into a smart strategy, a broader network, effective staff and systems and a real team effort.

If you want to find out more about the Financial Model Assessment I conduct for nonprofits, download the one sheet.

Photo Credit: hobvias sudoneighm

Related Posts

  • 3 Mistakes Nonprofits Make in Fundraising Staff
  • A little change image from Matt Artz
    Move From Nonprofit Fundraising to Social Change Financing
  • Questions Nonprofit Leaders Should Ask About Money
    5 Questions Nonprofit Leaders Should Ask About Money
FacebookTweetLinkedIn

Filed Under: Board of Directors, Capacity Building, Capacity Capital, Financing, Fundraising, Individual Donors, Leadership, Nonprofits, Philanthropy, Roadblocks, Social Change, Strategy Tagged With: board fundraising, capacity capital, development director, Fundraising, fundraising plan, nonprofit, nonprofit board, nonprofit network

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Free Training

Consulting Services

If you want your nonprofit or foundation to do and be more, Nell can help you get there

Ready to Learn More About Working with Nell?

Book a Discovery Call
Reinventing Social Change Book

FREE GUIDE: Find Your Social Change Joy

  • Figure out what you LOVE to do
  • Make time for it
  • Find your way back to Joy

Featured Blog Post Topics

  • Social Changemaker Interviews

  • Smart Strategic Planning

  • Effective Philanthropy

  • Networks for Social Change

  • The New Nonprofit Leader

  • A Groundbreaking Board

  • Reinventing the Nonprofit Sector

  • From Fundraising to Financing

Recent Posts

Woman with magnifying glass

You Can Turn Any Challenge into Opportunity

Marching soldiers

A Social Change Army is Amassing

It’s Not All Up to You

To Save the World, Save Yourself

Imagine the World You Want to See

Categories

  • Abundance
  • Advocacy
  • Board of Directors
  • Capacity Building
  • Capacity Capital
  • Financing
  • Fundraising
  • Individual Donors
  • Leadership
  • Marketing
  • Networks
  • Nonprofits
  • Philanthropy
  • Roadblocks
  • Social Change
  • Social Movements
  • Strategy
  • Consulting
  • Book
  • Clients
  • Speaking
  • Blog
  • About
  • Connect
  • Tools

© 2022 Social Velocity | Privacy Policy | [email protected] | Tel: 512-694-7235