Deloitte, the consulting firm, just released a new series of documentaries about the nonprofits they support. Two years ago they made a three-year commitment of $50 million in pro bono nonprofit work. They’ve already completed 200 projects, with many more in the pipeline. Their focus is taking the specific skills their employees have and applying them to capacity and efficiency constraints in the nonprofit sector. This approach is not new. New Profit, the nonprofit venture philanthropy fund, has enjoyed a 10+ year partnership with Monitor Group, who provides signficant pro bono consulting to the nonprofits in New Profit’s portfolio, which will total a $50 million commitment by 2012.
To promote their work, but also to encourage other companies to think about how they could do similar skills-based volunteering, Deloitte has made a series of short documentaries about their nonprofit projects. As Evan Hochberg, national director of community involvement for Deloitte said:
We made these films primarily to help our own people recognize just how much they have to offer, and to encourage others in the business community to embrace skills-based volunteerism. [We are] committed to helping advance the field of community involvement by focusing on volunteerism that achieves very tangible outcomes, and this film series is an opportunity for us to spark dialogue that makes people think about the value of their professional skills in a different way.
Sure it’s a public relations campaign, but I also think there is something interesting in the philanthropic commitment Deloitte has made and in the films they have created. The film below is about College Summit, a great organization that encourages high school students, who never viewed themselves as college material, to apply, attend and graduate from college. Deloitte has done a number of pro bono projects with them and has made a significant commitment to this organization. Take a look at the video that showcases a really great nonprofit and an interesting way for a corporation to make a much deeper, and more transformative commitment, than just writing a check.
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