The Columbus Foundation has a creative solution to the economic downturn and the possible impact on fundraising this holiday season. Tomorrow they are launching Match Day 2.0, an attempt to raise $1 million for the Columbus nonprofit community in 48 hours. They will match individual contributions up to $2,500 by 50%. They tried this idea once before and raised over $800,000. They are doing this through their online nonprofit marketplace PowerPhilanthropy which profiles over 400 nonprofit organizations in their area. Donors can log on, read about the various causes and then make their donations.
A match like that could add an extra incentive to those hesitant to give their usual holiday donations. It will be interesting to see how much the economy affects giving during November and December, months which typically enjoy the highest giving rates of the year.