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Individual Donors

Breaking Free of the Fundraising Handcuffs

September 27, 2011 By Nell Edgington Leave a Comment

If you’ve been a fan of our popular, ongoing blog series, Financing Not Fundraising, you’ll want to participate in our upcoming Financing Not Fundraising webinar. The webinar will give you the tactical steps for breaking free of the unrelenting fundraisng handcuffs and bringing more money in the door. Fundraising in the nonprofit sector doesn’t work anymore. […]

How Do You Convince Donors to Give?

September 21, 2011 By Nell Edgington Leave a Comment

Convincing a donor to give to your nonprofit is a tricky business, and it’s getting harder all the time. Now more than ever nonprofits are struggling for funding amid growing competition and decreasing available dollars. It has become harder and harder to stand out and recruit donors. These days, donors, especially major ones, are less […]

Talking About Rethinking Nonprofit Fundraising

September 13, 2011 By Nell Edgington Leave a Comment

Last Thursday I was a guest on Michael Chatman’s The Giving Show, a weekly radio show about philanthropy. I was delighted to talk with Michael and his listeners about how nonprofits need to rethink the ways they bring money in the door. If you missed the show, you can still listen to the podcast here. […]

This Week's The Giving Show

September 6, 2011 By Nell Edgington Leave a Comment

I’m delighted to announce that I will be Michael Chatman’s guest on this week’s Giving Show. Michael was voted America’s Maverick Philanthropist and one of the nation’s leading authorities on new philanthropy. He heads the nation’s largest network of mission-related philanthropists giving up to $50,000 annually, The Association of Maverick Philanthropists. Michael hosts a weekly […]

Financing Not Fundraising: Moving From Push to Pull

August 25, 2011 By Nell Edgington 11 Comments

In part 10 of our ongoing blog series, Financing Not Fundraising, we are discussing moving nonprofits away from “push” fundraising and marketing efforts that force their message on innocent bystanders (like acquisition direct mail appeals) and towards “pull” activities that allow interested prospects to opt in to the organization (like social media, friend-raising events, partnerships). […]

10 Great Social Innovation Reads: July

August 18, 2011 By Nell Edgington Leave a Comment

I’ve been out exploring the Western states of the country (which I HIGHLY recommend) for the last few weeks, so my blog posts have been sparse, and my 10 Great Reads for July a bit delinquent, so please forgive me. Below are the 10 things that got me thinking last month. You can also read […]

Sparking a Movement Toward Outcomes: An Interview with Mario Morino

July 20, 2011 By Nell Edgington 8 Comments

In this month’s Social Velocity blog interview, we’re talking with Mario Morino. Mario is co-founder and chairman of Venture Philanthropy Partners, one of the oldest venture philanthropy funds, and chairman of the Morino Institute, a nonprofit focused on technology for social change. His career spans more than 45 years as entrepreneur, technologist, and civic and […]

Changing the Nonprofit Sector

July 12, 2011 By Nell Edgington 5 Comments

One of the big reasons I launched Social Velocity a few years ago was that I saw the potential for the social entrepreneurship movement to leave the nonprofit sector behind. The nonprofit sector is undercapitalized, struggling and at times inefficient, to be sure. But we cannot abandon it. Social Velocity exists to help remake, rework […]

Financing Not Fundraising: Calculating the Cost of Fundraising

June 6, 2011 By Nell Edgington 14 Comments

In part 9 of our ongoing blog series, Financing Not Fundraising, we are discussing the importance of calculating the return on investment of every revenue-generating activity your nonprofit undertakes. This can be fairly easily understood through two basic, but critical analyses: net revenue raised and cost to raise a dollar. If these two calculations were […]

When Fundraising Goes Right, Really Right

May 20, 2011 By Nell Edgington Leave a Comment

Earlier this week I wrote about a national nonprofit that continues to send me fundraising appeals, even though I have been lapsed for 11 years. A reader of the post on the Social Velocity Facebook page raised a great question: “I would love to know how this nonprofit could have turned you into a donor…step […]

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