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Featured Posts

Nonprofit Leaders, Get Outside Your Walls

Nonprofit Leaders, Get Outside Your Walls

February 28, 2017 By Nell Edgington

It amazes me how many nonprofit leaders form their organizational strategy, their fundraising pitch, or their program model inside their nonprofit’s own walls. In order to be successful, you must understand the market in which you operate. And in order to understand it, you must go investigate it. It is a simple fact that nonprofits must compete […]

Where Does Your Nonprofit Fit In the Market?

Where Does Your Nonprofit Fit In the Market?

June 1, 2016 By Nell Edgington

As much as we might like to deny it, nonprofits exist in a market economy, which means that nonprofits, like everything else, must compete for customers and resources. Therefore it is critical that you understand where your nonprofit fits in the market. While a business has one customer, a nonprofit has at least two distinct customer groups: […]

What Nonprofits Don’t Get About Marketing

What Nonprofits Don’t Get About Marketing

September 8, 2015 By Nell Edgington

In the nonprofit world marketing is fairly misunderstood. “Marketing” is the act of segmenting the potential market for your products or services and then targeting the right segment(s) in order to convince them to “buy.” While in the for-profit world there is typically just one customer, in the nonprofit world there are (at least) two distinct […]

When Humor Overcomes Hate

June 6, 2017 By Nell Edgington 1 Comment

If the news (fake or otherwise) is getting you down lately, you need look no further than my fair city of Austin, Texas to restore your faith in humanity. Austin is a quirky mix of conservatives to the North and progressives to the South and somehow we all (for the most part) get along. Last week our […]

10 Great Social Innovation Reads: March 2017

April 3, 2017 By Nell Edgington Leave a Comment

March offered lots of insight about how philanthropy should respond in the age of Trump. From investing in social movements, to getting involved in advocacy, to strengthening local communities, to giving more than the required 5%, there was much advice. Add to that a growing interest in how to combat “fake news,” steps to creating a digital marketing strategy, […]

10 Great Social Innovation Reads: January 2017

February 7, 2017 By Nell Edgington Leave a Comment

In January it seemed as though we moved into social change hyper drive. With the inauguration of a new president, a litany of controversial executive orders, numerous efforts to block or minimize them, and advice for or frustration with the nonprofit and philanthropic sectors’ responses, the world of social change moved at warp speed. Add to that […]

A Monster List of Social Changemakers on Twitter

October 31, 2016 By Nell Edgington 4 Comments

Today is Halloween, which means it’s time for another monster list. In keeping with my Halloween tradition on the blog, today I’d like to add to past monster lists (of social change blogs, conferences, books, and resources) with a monster list of social changemakers to follow on Twitter. I know, I know, Twitter is struggling.  Maybe […]

10 Great Social Innovation Reads: Sept 2016

October 4, 2016 By Nell Edgington Leave a Comment

A lot of the conversation in September centered around inequality, philanthropy and data. When do data and philanthropy address inequality and when do they actually reinforce it? And if you add to that discussion about whether donors really care about impact; concern about the distracting, addicting influence of social media; and a call for philanthropists to be more supportive of nonprofit […]

10 Great Social Innovation Reads: Jan 2016

February 2, 2016 By Nell Edgington Leave a Comment

From an historic blizzard that blanketed the country, to tackling poverty, to the leadership of Black Lives Matter, to technology in the new year, to using social media to stop ISIS, to advice for Charity Navigator, January was an interesting month in the world of social change. Here is my pick of the 10 best reads […]

10 Great Social Innovation Reads: October 2015

November 4, 2015 By Nell Edgington Leave a Comment

October brought some great discussions in the blogosphere, including a forum on whether regulations around donor advised funds should change, concerns that we are working too hard, the need to better retain donors, and a debate about whether social media is (or can be) an effective fundraising tool. Round that out with examples of successful crowdfunding and volunteer skill crowdsourcing, […]

10 Great Social Innovation Reads: July & Aug 2015

September 1, 2015 By Nell Edgington Leave a Comment

Since I was out of the office for a good chunk of July and August, I’ve decided to combine both months into one 10 Great Reads list. But let me be clear, there was still lots going on, I just happened to be (somewhat blissfully) missing it. From philanthropy’s role in inequality, to climate change preparation, to […]

Using Digital to Influence Social Change: An Interview with Jay Geneske

August 27, 2015 By Nell Edgington 1 Comment

In today’s Social Velocity interview I’m talking with Jay Geneske, Director of Digital at The Rockefeller Foundation. Jay directs the Foundation’s digital strategy to engage internal and external audiences, champion organization-wide collaboration, deliver data that informs organization decisions, and pioneer new ways to hear and share innovative ideas. Jay previously served as the Director of Online […]

The Changing Nonprofit Landscape [Podcast]

March 31, 2015 By Nell Edgington Leave a Comment

Earlier this month I participated in a podcast conversation with Joed Lopez of Panvisio as part of their on-going Q2 Podcast series with social sector leaders. We talked about: How broken fundraising is A more effective financing approach Nonprofit fear of money The passion of nonprofit leaders The need to articulate a nonprofit’s message Capacity capital […]

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