A Case Study
"As CEO of a national membership association, I can say with certainty that developing a strategic plan is one of the best things we've done. Working with Social Velocity through the process this past year has been eye-opening, clarifying, and fulfilling. Our staff and leadership can now move forward with confidence in our direction as an organization. All of our individual actions and activities make more sense and roll up into shared goals that we all care deeply about. Thank you, Social Velocity!"
Kaira Esgate, CEO of America's Service Commissions (ASC)
After nearly 20 years of work coalescing, supporting, and advocating for the network of state service commissions, America’s Service Commissions (ASC) was at an important inflection point as a membership association. Growing external interest in national service, coupled with changes to ASC's external funding landscape and an internal desire to grow the financial model and the reach of the organization, created a need for ASC to assess the current capacity of the organization and chart a more strategic future direction. ASC was poised to grow their membership, expand their national presence, grow their networks and influence, strengthen and diversify their funding sources, build their advocacy efforts and ultimately increase their impact on national service. But in order to get there, they needed to develop a comprehensive financial model that was fully aligned with their core competencies and their desired social impact. And then they needed to bring their board and member organizations together to chart a common strategic direction.
ASC hired Social Velocity to conduct a Financial Model Assessment to determine how best to structure the organization’s strategy, programs, board, staff, revenue-generating activities, and marketing in preparation for future growth. Ultimately,Social Velocity led ASC to develop a 3-year strategic plan. With Social Velocity's guidance, ASC created an advisory group of staff, board, members and key external stakeholders. Social Velocity led the group to analyze the external environment in which ASC operates, develop ASC's theory of change, articulate the audiences ASC wants to target, and determine the goals and objectives and corresponding financial projections for the next 3 years.
What Social Velocity Delivered
Financial Model Assessment
Theory of Change
Revised Vision Statement and Mission Statement
3-year Strategic Plan and Budget
Year 1 Operational Plan
System for Monitoring the Plan
With a clearer understanding of where they can grow their financial sustainability and well-defined strategic goals, objectives and budget for the next 3 years, ASC's staff, board and membership are facing the future with confidence and excitement. They are now working to implement the strategic plan and share their plans with key stakeholders. Their clearer articulation of who they are and where they are going is allowing them to forge stronger partnerships, attract greater resources, and better leverage board, staff and members for growth.