• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Velocity

Creating more strategic, financially savvy, and confident nonprofit leaders and organizations.

  • Consulting
    • Financial Model Assessment
    • Strategic Advising
    • Strategic Planning
  • Book
  • Clients
  • Speaking
  • Blog
  • About
    • Nell Edington’s Bio
    • Media
  • Connect
  • Tools
Home » Capacity Building » New Guide: Creating a Capacity Capital Campaign

November 30, 2012 By Nell Edgington 2 Comments

New Guide: Creating a Capacity Capital Campaign

FacebookTweetLinkedIn

Capacity CapitalThere is a new kind of money that every nonprofit leader should understand and many should go out and raise. Capacity capital is the money that nonprofits so desperately need to build strong, effective, sustainable organizations that can create more social change. It is a one-time investment of money to add new technology, an evaluation system, a new revenue function – ultimately money to grow or strengthen the organization.

Today I’m excited to release our newest step-by-step guide Launch a Capacity Capital Campaign which shows how to take the ideas in the Power of Capacity Capital book to create your own capacity capital campaign. This new guide shows you step-by-step how to plan for and launch a campaign to raise organization-building dollars. (You can see the other step-by-step guides, e-books, and other tools on the tools page of the website here).

A nonprofit could use capacity capital in many ways, for example to:

  • Plan and execute a program evaluation
  • Plan and launch an earned income stream
  • Create a strategic financing plan
  • Hire a seasoned Development Director, or other revenue-generating staff
  • Purchase a new donor database
  • Improve program service delivery
  • Upgrade website, email marketing, and/or social media efforts
  • Launch a major gifts campaign

If those organization-building elements were in place, a nonprofit could start:

  • Doing a better job of delivering their program
  • Raising more revenue annually through a more effective fundraising function
  • Securing more external support because they can prove program results

But raising capacity capital is not like traditional fundraising. It involves determining how much capacity capital you need, creating a compelling pitch, deciding which prospective funders to approach, and educating those prospects about the power of capacity capital.

The Launch a Capacity Capital Step-by-Step Guide will show you how.

This guide is organized into sections. Each section will require you to do some thinking, writing and planning. As you work your way through this guide you will be creating your capacity capital campaign.

Sections:

  1. Create a Capacity Building Plan
  2. Determine a Capacity Capital Dollar Goal
  3. Break the Goal into Investment Levels
  4. Develop a Capacity Capital Ask
  5. Create a Prospect List
  6. Demonstrate the Return On Investment

You can download the guide here.

Related Posts:

  • The Way We Do Social Change is Broken, Let's Fix ItThe Way We Do Social Change is Broken, Let's Fix It
  • How a Single Nonprofit Leader Can Shift How Money Flows to Social ChangeHow a Single Nonprofit Leader Can Shift How Money…
  • Nonprofit Scarcity Thinking Will Get You NowhereNonprofit Scarcity Thinking Will Get You Nowhere
  • GEO Guest Post: From Uncomfortable Truths to Courageous ActionGEO Guest Post: From Uncomfortable Truths to…
FacebookTweetLinkedIn

Filed Under: Capacity Building, Capacity Capital, Financing, Fundraising, Leadership, Nonprofits, Roadblocks, Social Change, Strategy Tagged With: capacity capital, Fundraising, nonprofit capital campaign, nonprofit fundraising, nonprofit infrastructure, strengthening nonprofits, unrestricted revenue

Creating Social Change Doesn’t Have to Be So Hard.

Download my 5 Step Guide for Moving From Scarcity to Abundance when you sign up for my monthly e-newsletter -- full of insights, tips and tools.

If you are a resident of the European Union, please confirm that email is an acceptable way to hear from Social Velocity:

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Consulting Services

If you want your nonprofit or foundation to do and be more, Social Velocity can help you get there

Ready to Learn More About Working with Social Velocity?

Apply for a Consultation

My new book “Reinventing Social Change” is coming Feb 2021.

Sign up for book updates, sneak previews, and Download my 5 Step Guide for Moving from Scarcity to Abundance

Featured Blog Post Topics

  • Social Changemaker Interviews

  • Smart Strategic Planning

  • Effective Philanthropy

  • Networks for Social Change

  • The New Nonprofit Leader

  • A Groundbreaking Board

  • Reinventing the Nonprofit Sector

  • From Fundraising to Financing

Recent Posts

Reinventing Social Change Available for Pre-Order Now

Order Your Copy of Reinventing Social Change

A little change image from Matt Artz

Move From Nonprofit Fundraising to Social Change Financing

Children hugging each other

Make Money Your Nonprofit’s New Best Friend

Hand up in the sun

What Does Your Nonprofit Really Want?

Money

How to Move Your Nonprofit From Scarcity to Abundance

Categories

  • Abundance
  • Advocacy
  • Board of Directors
  • Capacity Building
  • Capacity Capital
  • Financing
  • Fundraising
  • Individual Donors
  • Leadership
  • Marketing
  • Networks
  • Nonprofits
  • Philanthropy
  • Roadblocks
  • Social Change
  • Social Movements
  • Strategy

Footer

My new book“Reinventing Social Change” is coming Feb 2021.

Sign up for book updates, sneak previews, and Download my 5 Step Guide for Moving from Scarcity to Abundance

Reinventing Social Change Available for Pre-Order Now

Order Your Copy of Reinventing Social Change

January 21, 2021

A little change image from Matt Artz

Move From Nonprofit Fundraising to Social Change Financing

January 14, 2021

Children hugging each other

Make Money Your Nonprofit’s New Best Friend

January 8, 2021

Hand up in the sun

What Does Your Nonprofit Really Want?

December 10, 2020

Money

How to Move Your Nonprofit From Scarcity to Abundance

December 4, 2020

Recent Tweets

Tweets by nedgington
  • Consulting
  • Book
  • Clients
  • Speaking
  • Blog
  • About
  • Connect
  • Tools

© 2020 Social Velocity · Privacy Policy