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Where Does Your Nonprofit Fit In the Market?

Where Does Your Nonprofit Fit In the Market?

June 1, 2016 By Nell Edgington

As much as we might like to deny it, nonprofits exist in a market economy, which means that nonprofits, like everything else, must compete for customers and resources. Therefore it is critical that you understand where your nonprofit fits in the market. While a business has one customer, a nonprofit has at least two distinct customer groups: […]

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