Today I’m delighted to announce the launch of a brand new Social Velocity website. I hope you will go take a look! As you know, last Fall I took a 4-month break from social media. I stopped writing the blog and checking Twitter, Facebook and LinkedIn and spent more time reading books, meditating and figuring out where […]
Marketing
What Nonprofits Don’t Get About Marketing
In the nonprofit world marketing is fairly misunderstood. “Marketing” is the act of segmenting the potential market for your products or services and then targeting the right segment(s) in order to convince them to “buy.” While in the for-profit world there is typically just one customer, in the nonprofit world there are (at least) two distinct […]
Should Nonprofit Consultants Be Thought Leaders?
Note: Fellow nonprofit consultant Cindy Gibson and I were asked to write an opinion piece for Alliance Magazine this month answering the question, “Should Consultants Be Thought Leaders?” There is no doubt that there is a preponderance of consultants in the social sector, some who help move the sector forward, and some who don’t. Cindy […]
Don't Go Blindly Into That Social Media World
Seth Godin has gotten everyone talking (some are even yelling) about his latest post that chastises nonprofits for not embracing change and getting on the social media bandwagon. Godin is irritated at nonprofits for not embracing these new tools to “focus attention and galvanize action” around their cause. And the overwhelming amount of debate about […]