Creating more strategic, financially savvy, and confident nonprofit leaders and organizations.
As much as we might like to deny it, nonprofits exist in a market economy, which means that nonprofits, like everything else, must compete for customers and resources. Therefore it is critical that you understand where your nonprofit fits in the market. While a business has one customer, a nonprofit has at least two distinct customer groups: […]
Until recently, market research, or understanding the marketplace in which a nonprofit operates, had no place in the nonprofit sector. Once the sole purview of entrepreneurs and corporate brands, market research is quickly (and rightly) becoming a skill set that nonprofits must embrace. Because in an increasingly competitive landscape, if you don’t understand the needs […]
Because nonprofit organizations exist to do good, as opposed to generate profit, they often view their activities as outside of the market economy. But the fact is that nonprofits are very much part of a market economy and the sooner they determine where they are best positioned within that market, the more successful they will […]
