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nonprofit market research

Featured Posts

Nonprofit Leaders, Get Outside Your Walls

Nonprofit Leaders, Get Outside Your Walls

February 28, 2017 By Nell Edgington

It amazes me how many nonprofit leaders form their organizational strategy, their fundraising pitch, or their program model inside their nonprofit’s own walls. In order to be successful, you must understand the market in which you operate. And in order to understand it, you must go investigate it. It is a simple fact that nonprofits must compete […]

5 Hard Questions Every Nonprofit Should Ask

August 14, 2012 By Nell Edgington 1 Comment

Note: I’m heading out of the office for the next week and a half, but in my absence I want to offer a couple of blog posts from the Social Velocity archives. The one below appeared on the blog in February 2011. Enjoy! I’m a huge believer in questions. Sometimes asking good, hard questions is […]

Do You Understand Your Nonprofit’s Place in the Market?

January 20, 2012 By Nell Edgington 6 Comments

Until recently, market research, or understanding the marketplace in which a nonprofit operates, had no place in the nonprofit sector. Once the sole purview of entrepreneurs and corporate brands, market research is quickly (and rightly) becoming a skill set that nonprofits must embrace. Because in an increasingly competitive landscape, if you don’t understand the needs […]

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