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nonprofit marketing

Featured Posts

What Nonprofits Don’t Get About Marketing

What Nonprofits Don’t Get About Marketing

September 8, 2015 By Nell Edgington

In the nonprofit world marketing is fairly misunderstood. “Marketing” is the act of segmenting the potential market for your products or services and then targeting the right segment(s) in order to convince them to “buy.” While in the for-profit world there is typically just one customer, in the nonprofit world there are (at least) two distinct […]

10 Great Social Innovation Reads: May 2017

June 1, 2017 By Nell Edgington Leave a Comment

May was another fascinating month in the world of social change. There are some interesting shifts happening among the institutions and movements working to improve black lives, new polls point to a surging American liberalism (not conservatism), the suburbs are no longer the route to the American dream, anti-hunger efforts may actually be perpetuating the problem, and a […]

10 Great Social Innovation Reads: March 2017

April 3, 2017 By Nell Edgington Leave a Comment

March offered lots of insight about how philanthropy should respond in the age of Trump. From investing in social movements, to getting involved in advocacy, to strengthening local communities, to giving more than the required 5%, there was much advice. Add to that a growing interest in how to combat “fake news,” steps to creating a digital marketing strategy, […]

Is Your Nonprofit Ready for Mobile?

April 22, 2014 By Nell Edgington Leave a Comment

Heather Mansfield’s newest book, Mobile for Good, is a nice complement to her 2011 book, Social Media for Social Good. This time around, she adds mobile to the “new media” mix and gives a detailed approach for nonprofit leaders ready to embrace changing technology. In Mobile for Good, Mansfield sounds a warning call to nonprofit leaders. The tide of […]

Using Social Media to Reach Mission: An Interview with Wendy Harman

April 3, 2013 By Nell Edgington Leave a Comment

In this month’s Social Velocity blog interview, I’m talking with Wendy Harman. Wendy is the Director of Social Strategy at the American Red Cross. Her goal is for the Red Cross to be a social organization ready for 21st century humanitarian work. She is responsible for their national social media presence, including the listening program, […]

Financing Not Fundraising: Create Donor Personas

February 20, 2013 By Nell Edgington Leave a Comment

There’s a key practice in business marketing, creating buyer personas, that I think nonprofit fundraisers would be wise to adopt. It is a great fallacy of nonprofit fundraisers to think that anyone with money is a potential donor to their organization. Nothing could be further from the truth. If you want to really succeed in […]

10 Great Social Innovation Reads: September 2012

October 5, 2012 By Nell Edgington 3 Comments

September was an amazing month in the world of social innovation. There were so many great articles and conversations that I really had a hard time narrowing down to 10 great reads. My original list was 50+. I know we are all busy and keeping up with the chatter grows increasingly difficult, but this month […]

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