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social media

A Movement for Climate Solutions

September 30, 2011 By Nell Edgington Leave a Comment

After 90 days over 100 degrees, a complete lack of rain, and wildfires burning out of control, this summer in Texas has been a particularly bad one. Indeed, the weather around the globe increasingly proves that climate change is alive and well. Which is why this video is particularly inspiring. On September 24th people around […]

What I'm Reading

July 15, 2010 By Nell Edgington 2 Comments

Someone asked me the other day how long it takes me to write a blog post. I told them the writing only takes about an hour or two. However, the reading and thinking about what’s being done, or said, or written about and what I want to add to the conversation takes many times longer. […]

Don't Go Blindly Into That Social Media World

September 17, 2009 By Nell Edgington 2 Comments

Seth Godin has gotten everyone talking (some are even yelling) about his latest post that chastises nonprofits for not embracing change and getting on the social media bandwagon. Godin is irritated at nonprofits for not embracing these new tools to “focus attention and galvanize action” around their cause.  And the overwhelming amount of debate about […]

New Results in the Social Media Fundraising Debate

July 23, 2009 By Nell Edgington 1 Comment

There has been much debate about how effective social media, particularly Facebook, can be at fundraising for nonprofit organizations.  An article last April in the Washington Post touched off a heated debate by claiming that the Facebook Causes application, which helps supporters of a nonprofit get their friends to donate, has not done much to […]

The Fundraising Payback of Social Media

February 3, 2009 By Nell Edgington 5 Comments

There’s much talk lately about social media (Facebook, MySpace, Twitter, blogs, etc.).  In fact it can at times feel like the beginning of a cult.  And there is increasing pressure on nonprofits, in the midst of an increasingly difficult fundraising climate, to jump on the social media bandwagon.  Blogs and journals are riddled with articles […]

Social Innovation Jobs, Part 2

January 17, 2009 By Nell Edgington Leave a Comment

As promised, another of my clients is hiring.  ACTIVE Life (formerly Youth InterACTIVE) works to fight the national obesity epidemic by driving demand for healthy, ACTIVE lifestyles and making these lifestyles more accessible. They are looking for a Vice President of Business Development to grow revenue from corporate, individual, foundation and earned revenue sources. This […]

Social Media for Nonprofits: How and Why

January 16, 2009 By Nell Edgington Leave a Comment

If you are a nonprofit manager struggling with social media (what it is, how to use it, whether its a good idea for your organization or not) read this great post by Amy Southerland, a communications consultant for nonprofits. Social media is Internet and mobile applications for sharing information and ideas.  It includes blogs, Twitter, […]

Social Media and the Future of Fundraising

November 25, 2008 By Nell Edgington 5 Comments

There is an interesting post on Peter Deitz’s blog about how social media is changing the future of fundraising.  Peter is the founder of Social Actions a US/Canadian nonprofit clearinghouse of social causes.  They use social media to spread the word and engage people in various social issue organizations. Peter argues that the growth of […]

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