Financing Not Fundraising Webinar Series

found money Fundraising in the nonprofit sector just doesn’t work anymore. In fact, it holds the sector back by keeping nonprofits in the starvation cycle of trying to do more and more with less and less. What the sector needs is a financing strategy, not a fundraising strategy. That means that nonprofits have to break out of the narrow view that traditional FUNDRAISING (individual donor appeals, events, foundation grants) will completely fund all of their activities. Instead, nonprofits must work to create a broader approach to securing the overall FINANCING necessary to create social change.

Our on-going Financing Not Fundraising Webinar Series describes how nonprofits can move toward an overall Financing Strategy for their nonprofit by Raising Capacity Capital, Finding Individual Donors, Evaluating Earned Income and much more. This series takes the individual concepts within Financing Not Fundraising one-by-one. Below are the live and recorded webinars in this series. And we are constantly adding new webinars to the list.

I hope you’ll join us for these webinars!

Evaluating Earned Income

Wednesday, May 23, 2012
12 noon – 1:00pm Eastern

Earned income, or a nonprofit selling goods or services, may not be right for every nonprofit, but at the very least each nonprofit should evaluate whether it is an option. Earned income can be a great way for a nonprofit to raise unrestricted revenue. This webinar will help nonprofit leaders:

Understand what earned income is and when it is most successful
Learn about other nonprofits and their earned income businesses
Evaluate whether earned income is a possibility for their organization
Determine if their organization is ready toexplore earned income
Understand the steps in launching an earned income stream

– $40

Finding Individual Donors

Wednesday, June 13, 2012
12 noon-1:00pm Eastern

Individual donors make up 80% of the private money flowing to the nonprofit sector, yet many nonprofits don’t know how to find and communicate with individual donors. This webinar will give you tools and strategies to:

Engage your board in individual donor fundraising
Use social media to connect with individual supporters
Create events that resonate with individual donors
Identify prospects
Create a system for engaging individual donors
Launch a major donor campaign

– $40

Jump Starting Your Board

Wednesday, July 18, 2012
12 noon-1:00pm Eastern

Are you fed up with a board of directors who can’t or won’t fundraise for your nonprofit? Would you like to shift some of the fundraising burden from your shoulders to theirs? This webinar will give you very tactical steps for how to:

Set up a structure for effective board involvement in fundraising
Get every board member raising money
Create a compelling fundraising message for board to deliver
Develop a system for moving prospects to donors
Give every board member a job
Overcome board fear and inertia

– $40

Integrating Mission & Money

Wednesday, August 29, 2012
12 noon-1:00pm Eastern

When mission and money aren’t integrated it can be a disaster. This is when an organization has a great mission and can produce great results, but they can’t find a way to make the organization financially sustainable. This webinar will help you:

Get money back in alignment with mission
Embrace the idea that money is an equal and supportive partner to your mission
Make sure that your strategic plan has a realistic and thoughtful financial plan attached to it
Move fundraising activities and special events away from convoluted ways to extract money from people and towards celebrating and educating the community about the impact you are achieving
Be up front with board members, donors and staff about how much it costs to fund every aspect of the organization’s operations and the various ways that money offsets those costs
Get your board focused on programs AND money
Encourage your program director and development director to work more closely
Understand case studies of nonprofits that integrated mission and money

– $40

Financing Not Fundraising Overview – Recorded Webinar

This recorded webinar shows nonprofits what this broader approach to securing the overall financing necessary to create social change looks like, including:

How to align your nonprofit’s mission with the money needed to deliver on it
Why a message of impact results in more money
Understanding the critical difference between revenue and capital
Why overhead isn’t a dirty word anymore
How and why to calculate the net revenue of money raising activities
When to explore new revenue streams

– $40

Creating a Financing Plan – Recorded Webinar

This recorded webinar will help nonprofit leaders create an overall financing plan to bring money in the door. This interactive webinar will help nonprofit leaders develop a plan that includes:

All revenue streams flowing to the organization
A strategy for funding programs and operations
Opportunities to raise money for infrastructure
Tactical steps with activities, deliverables, people responsible
How to divide tasks by staff and board members
Ways to monitor the plan going forward

– $40

Creating a Message of Impact – Recorded Webinar

This recorded webinar details a far more effective way to communicate with potential donors: talking about the impact your nonprofit is having in the community. This webinar will help your nonprofit:

Differentiate between donations and investments
Talk about what your nonprofit does in the community
Create a compelling case for support
Target donors who care about your work
Get your board excited about asking for money
Articulate a social return on investment (SROI) for donors

– $40

Raising Capacity Capital – Recorded Webinar

Capacity capital is the money that nonprofits desperately need, but find so hard to raise. It is money for infrastructure and organization building. It supports things like revenue-generating staff, launch of an earned income business, technology and systems, evaluation, training and consulting. If you want to move your organization out of the starvation cycle, you have to learn how to raise capacity capital. This recorded webinar will show you how to:

Talk about the importance of capacity capital to donors and your board
Create a budget for the capacity dollars you need
Develop a campaign goal
Break the goal into donor ask amounts
Identify prospective donors
Give your board a role in the campaign

– $40